Brand Marketing Specialist — Growth & Campaigns

Brightstar Lottery; Phillipsburg (NJ); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Brightstar Lottery, a global leader in lottery, is seeking a Brand Specialist I to support marketing strategy and portfolio growth. Located onsite in Sint Maarten, you will develop integrated campaigns that strengthen brand positioning, drive revenue, and enhance customer engagement across channels.

You will collaborate with cross-functional teams, analyze market trends, and help deliver compelling brand experiences that align with company goals and standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of experience in brand management, advertising, marketing, or market analysis.
• Demonstrated expertise in developing and executing integrated marketing campaigns and promotions.
• Strong analytical capabilities to interpret data, trends, and consumer insights.
• Proficiency in Microsoft Office, including Excel and PowerPoint, and reporting tools.
• Excellent interpersonal, communication, and stakeholder-management skills.

Responsibilities

• Develop integrated marketing plans and campaigns to support portfolio growth and brand visibility.
• Champion brand positioning and consumer engagement across channels.
• Coordinate advertising, promotions, pricing, and communications to strengthen market presence.
• Analyze brand performance and market trends to inform recommendations.
• Collaborate with Sales, BI, and cross-functional teams on strategic marketing initiatives.
• Monitor industry developments and consumer trends to identify opportunities and risks.
• Facilitate training to increase stakeholder understanding of products and brand objectives.
• Perform other duties as assigned.

Skills

Brand management

Advertising

Marketing

Market analysis

Campaign management

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Brightstar Lottery, a global leader in lottery, is seeking a Brand Specialist I to support marketing strategy and portfolio growth. Located onsite in Sint Maarten, you will develop integrated campaigns that strengthen brand positioning, drive revenue, and enhance customer engagement across channels.

You will collaborate with cross-functional teams, analyze market trends, and help deliver compelling brand experiences that align with company goals and standards.