Brand Marketing Specialist

Marathon Petroleum Company LP; Findlay (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k matching

Educational reimbursement

Paid time off

Job summary

Marathon Petroleum Company LP in Findlay, OH seeks a Brand Marketing Specialist to lead customer communications, brand research, and digital content strategy that drives engagement and business results. Administer Salesforce Marketing Cloud communications, coordinate cross-functional programs with sales, agencies, and legal, and optimize content for traditional and AI-driven search.

This role requires a data-driven marketer with strong project management and analytical skills, able to translate

Qualifications

• Bachelor’s degree in marketing, communications, or business-related field.
• Minimum of five (5) years in marketing, communications, brand management, or related discipline.
• Experience developing customer-facing communications and managing complex marketing programs.
• Experience with website content, SEO, digital governance, or accessibility initiatives.
• Familiarity with AI-powered search experiences and digital marketing technologies.

Responsibilities

• Lead development, review, approval, and distribution of customer communications.
• Administer Salesforce Marketing Cloud communications for Marathon and ARCO initiatives.
• Lead brand research projects and translate findings into actionable insights.
• Develop and execute customer engagement programs and strategic marketing efforts.
• Manage website content and accessibility to ensure accuracy and brand alignment.
• Collaborate with field sales, agencies, and legal partners for consistent messaging.

Skills

Marketing

Brand management

Digital content strategy

Content governance

SEO

Salesforce Marketing Cloud

CRM

Project management

Budget management

Analytics

Education

Bachelor’s degree in Marketing/Business related field

Tools

Salesforce CRM

Marketing analytics tools

SEO tools

Job description

An exciting career awaits youAt MPC, we’re committed to being a great place to work – one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment.Position SummaryAs a Brand Marketing Specialist, you will support the Marathon and ARCO brands by leading customer communications, brand research, digital content strategy, search visibility initiatives, and strategic marketing programs that strengthen customer engagement and drive business results. This role serves as a key steward of brand messaging, customer experience, and digital discoverability, ensuring content, communications, and programs are optimized for both traditional and emerging AI-powered search environments.The successful candidate will be a highly organized, detail-oriented marketer with strong communication, project management, and analytical skills. This position requires the ability to manage multiple initiatives simultaneously, collaborate with cross-functional teams, and translate business objectives into meaningful customer-facing programs and communications.Key ResponsibilitiesRESPONSIBILITIES:Lead the development, review, approval, and distribution of customer and stakeholder communications, including newsletters, brand updates, educational content, and other marketing communications.Serve as the primary administrator and subject matter expert for Salesforce Marketing Cloud communications supporting Marathon and ARCO marketing initiatives.Lead and coordinate brand research projects, analyze findings, and provide actionable insights and recommendations to support business and marketing decisions.Develop and execute customer engagement programs, recognition initiatives, and strategic marketing efforts designed to strengthen relationships with branded marketers and dealers.Manage website content and accessibility initiatives, ensuring digital experiences remain accurate, compliant, and aligned with brand standards.Serve as the business lead for website strategy, search optimization, and AI search readiness by identifying opportunities to improve brand visibility, content quality, accessibility, and discoverability across traditional search engines and emerging AI-driven search experiences.Support the development and execution of new marketing initiatives, pilot programs, and strategic projects that advance brand objectives and improve customer experience.Collaborate with field sales teams, agencies, loyalty stakeholders, legal partners, and other internal business groups to ensure consistent messaging and successful program execution.Maintain relationships with external vendors and agency partners to support assigned programs and initiatives.Develop, manage, and adhere to budget parameters for assigned programs and areas of responsibility.ExperienceMINIMUM QUALIFICATIONS:Bachelor’s degree required. Marketing, communication, or other business-related degree preferred.Minimum of five (5) years of experience in marketing, communications, brand management, digital content strategy, or a related discipline.Demonstrated experience developing customer-facing communications, managing complex marketing programs, and leading cross-functional projects from strategy through execution.Experience managing website content, search engine optimization (SEO), digital content governance, or accessibility initiatives preferred.Familiarity with evolving AI-powered search experiences, content discoverability best practices, and emerging digital marketing technologies preferred.Experience leveraging customer, market, or brand research to generate actionable business insights and recommendations preferred.Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools preferred.As an energy industry leader, our career opportunities fuel personal and professional growth.Location:Findlay, OhioAdditional locations:Job Requisition ID:00023867Location Address:539 S Main StEducation:Employee Group:Full timeEmployee Subgroup:RegularMarathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, reproductive health decision-making, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws. If you would like more information about your EEO rights as an applicant, click here.If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP, please contact our Human Resources Department at [e-mail]. Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes, but is not limited to, access to health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at https://mympcbenefits.com.The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program.Equal Opportunity Employer: Veteran / DisabilityWe will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role.