Brand Marketing Programs Lead

Malibu Boats, Inc.; Tennessee; On-site; USD 48,000 - 64,000; Full time

Job summary

Malibu Boats, Inc. seeks a Marketing Coordinator to manage recurring marketing production for Freshwater and Saltwater brands.

You’ll handle website updates, brochures, blogs, dealer newsletters, social calendars, photo/video shoots, and ad-claims tracking, reporting to two Marketing Directors for visibility. You will coordinate across COEs, Sales, Product Management, and external partners, ensuring on-time deliverables and compliant advertising content while maintaining DAM assets and a

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Experience coordinating marketing execution such as website updates, content calendars, social media, or event and photo/video logistics, supporting multiple stakeholders or teams.
• Experience supporting cross-functional projects involving external partners such as agencies, vendors, or dealers is a plus.

Responsibilities

• Coordinate recurring content and digital execution work delegated by Directors, including brand website updates, brochures, blog posts, dealer newsletters, and social media calendars.
• Maintain master project plans and go-to-market timelines for product launches and model-year changes across brand lines.
• Develop creative briefs for campaigns and coordinate approvals with brand directors.

Skills

Organizational & project-tracking

Multi-stakeholder coordination

Clear, proactive communication

Matrixed organization collaboration

Marketing content compliance review

Marketing execution experience

Agency/vendor coordination

Education

Bachelor’s degree in Marketing/Communications/Business (or equivalent)

Tools

Monday.com

Brand Beacon

Job description

Malibu Boats, Inc. seeks a Marketing Coordinator to manage recurring marketing production for Freshwater and Saltwater brands.

You’ll handle website updates, brochures, blogs, dealer newsletters, social calendars, photo/video shoots, and ad-claims tracking, reporting to two Marketing Directors for visibility. You will coordinate across COEs, Sales, Product Management, and external partners, ensuring on-time deliverables and compliant advertising content while maintaining DAM assets and a