Brand Marketing Manager- KendaKids (Remote USA)

Kendal Nutricare Ltd.; United States; Remote; USD 85,000 - 115,000; Full time

Job summary

Kendal Nutricare Ltd. is hiring a Brand Marketing Manager for KendaKids to shape brand strategy and drive campaigns from concept to launch.

This remote USA role partners with Creative, Paid Media, Social, Creator, Healthcare and Retail teams to elevate brand awareness and loyalty among parents and kids. You will own brand health metrics, develop launch toolkits, and collaborate on retail and DTC activations while aligning with earned media and influencer strategies.

Qualifications

• 5+ years in brand marketing or campaign management.
• CPG experience in food, beverage, supplements, or related categories.
• Proven track record of on-time launches with measurable results.
• Strong project management with multiple workstreams.
• Experience briefing and managing creative/content production.
• Familiar with claims/approval processes.

Responsibilities

• Translate brand strategy into integrated campaigns and experiences.
• Own seasonal and always-on brand moments from concept to delivery.
• Develop brand narratives and launch toolkits with PR support.
• Evaluate partnerships, sponsorships and creators with a brand lens.
• Act as brand steward with consistent guidelines and messaging.
• Report brand health, awareness and advocacy metrics.
• Support marketing for retail and DTC growth.
• Collaborate with Canada team as KendaKids expands.

Skills

Brand marketing

Campaign management

CPG experience

Project management

Content production

Creative briefing

Tools

Sprinklr

Canva

CapCut

Asana

Slack

Meltwater

Job description

Brand Marketing Manager- KendaKids (Remote USA)

About us:

Join one of Europe’s fastest-growing nutrition success stories.

Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.

In 2025, we were ranked the UK’s fastest-growing food and drink company, with Kendamil now one of the fastest-growing baby brands in the world, the No.1 Organic formula in both the UK and USA, and available in 45+ countries (and counting).

As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide. We’re still family-owned and still building on that same whole-milk honesty as we grow – from baby formula to weaning products, supplements and early childhood nutrition. Wherever your family is on its journey, we’re here for it, every step of the way.

We’re on an exciting path – join us!

The role:

This is the marketing engine behind KendaKids — shaping the brand strategy and turning it into campaigns, launches, community initiatives and events that build awareness, trust and lasting connection with parents and kids.

You’ll work closely with Creative, Paid Media, Social, Creator, Healthcare and Retail teams, bringing insights, trends and competitor intelligence to strengthen KendaKids’ positioning and execution across every channel.

You’ll own the KendaKids brand, including its positioning, brand health, community and advocacy KPIs, ensuring the brand stands out and builds long‑term loyalty.

Key responsibilities:

Brand Marketing & Campaign Execution

• Translate KendaKids’ brand strategy into integrated campaigns, launches and consumer experiences that bring the brand promise to life.
• Own seasonal and always-on brand moments, from concepting and briefing through to delivery, working with internal teams, agencies and partners.
• Develop brand narratives and launch toolkits for new products, partnering with PR and Communications on earned media.
• Evaluate partnerships, sponsorships, creators and cultural opportunities through a brand-building lens.
• Act as the brand steward, ensuring consistent guidelines, tone of voice and messaging across all touchpoints.
• Own and report brand health, awareness, community and advocacy metrics.

Retail & DTC

• Develop marketing, sampling and activation materials to support retail and DTC growth.
• Partner with Retail and DTC teams on launches, expansions and promotional moments.

Insights & Collaboration

• Monitor the kids’ nutrition category and competitive landscape, turning insights into sharper strategy and messaging.
• Align KendaKids with the wider Kendamil content, social, creator and influencer strategy.
• Partner with Legal and Regulatory to ensure nutrition, health and comparative claims meet approved guidelines.
• Support the Marketing Manager, Canada as KendaKids expands into the Canadian market.

What you’ll need:

• 5+ years in brand marketing, integrated marketing, or campaign management.
• CPG experience essential; food, beverage, supplements, beauty or better‑for‑you consumer categories.
• Skilled at driving brand campaigns from brief to launch, with a track record of proven results – campaigns that hit their launch dates and moved a metric you can point to (engagement, trial, sell‑through, conversion).
• Strong project management skills; comfortable managing multiple workstreams and external partners/agencies at once.
• Experience briefing and managing creative and content production.
• Comfortable working within an established claims/approval process.
• Experience within a fast‑scaling, founder‑led consumer brand..
• Familiarity with tools our marketing team already runs on: Sprinklr, Canva, CapCut, Asana, Slack, Meltwater.

What you’ll get from us:

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

Benefits depend on location*

*Further details are available from the HR department.