Brand & Marketing Manager — Community Health Impact

Planned Parenthood South Atlantic; Washington (District of Columbia); On-site; USD 80,000 - 90,000; Full time

Job summary

Planned Parenthood of Metropolitan Washington, DC (PPMW) is seeking a Brand and Marketing Manager to develop and execute a comprehensive marketing plan that attracts and retains patients while strengthening the region’s brand. The role emphasizes collaboration across departments to craft materials and campaigns that reflect brand standards and drive revenue growth through earned channels.

The position entails managing digital and traditional branding, donor engagement, and cross-functional

Qualifications

• Three+ years across marketing/communications disciplines including social, brand, sales, supply chain management.
• Experience coordinating multi-channel campaigns and agencies is preferred.
• Proven ability to manage multiple tasks, meet deadlines and work under pressure.
• Strong interpersonal skills and a collaborative mindset.
• Demonstrated commitment to Planned Parenthood’s mission and vision.

Responsibilities

• Develop organization-wide marketing strategies and campaigns to drive patient volume.
• Cultivate donor base, support education programming, and advocacy efforts.
• Manage paid media campaigns from creation to results analysis and optimization.
• Create and manage the paid brand advertising budget.
• Strategize SEO/SEM initiatives and report opportunities to the team.
• Conduct consumer market research to inform marketing decisions.

Skills

Marketing

Brand management

Communication

Social media

Sales

Supply chain management

Project management

Education

BA or BS in Marketing, Communications, Journalism, Public Relations or related field

Tools

Adobe Creative Suite

Job description

Planned Parenthood of Metropolitan Washington, DC (PPMW) is seeking a Brand and Marketing Manager to develop and execute a comprehensive marketing plan that attracts and retains patients while strengthening the region’s brand. The role emphasizes collaboration across departments to craft materials and campaigns that reflect brand standards and drive revenue growth through earned channels.

The position entails managing digital and traditional branding, donor engagement, and cross-functional