Brand Marketing Manager, CoComelon

Moonbug; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Vision

Retirement Plan (401k)

Life Insurance

Paid Time Off

Family Leave

Disability insurance

Training & Development

Free Food & Snacks

Wellness Resources

and more!

Job summary

Moonbug Entertainment is seeking a Brand Marketing Manager to drive the CoComelon brand across streaming, live-action, and consumer touchpoints. This on-site role in Los Angeles collaborates with cross-functional teams to craft campaigns that grow awareness and loyalty among young audiences.

You will develop strategic marketing initiatives, manage multi-channel campaigns, and measure success with data-driven insights to continually strengthen brand positioning.

Qualifications

• 3+ years in marketing or brand strategy with a strong digital focus.
• Bachelor's degree in Marketing, Business Administration or related field; MBA a plus.
• Experience in children’s entertainment or relevant IP preferred.
• Strong knowledge of brand management and consumer behavior.
• Excellent project management and ability to handle multiple deadlines.
• Strong analytical and data-driven decision making skills.
• Creative thinker with proven marketing initiatives.
• Excellent collaboration and communication across teams.
• Ability to adapt to a fast-paced environment and manage stakeholders.
• Passion for children’s entertainment and target audience.

Responsibilities

• Develop and execute brand marketing strategies for CoComelon across channels.
• Analyze consumer insights to identify target audiences.
• Collaborate with creative teams to produce digital content and campaigns.
• Oversee campaigns across digital, social, email, PR, and events.
• Partner with licensing and merchandising to align brand extensions.
• Monitor performance and use data to optimize campaigns.
• Stay ahead of industry trends and seek new opportunities.
• Build relationships with partners, agencies, and vendors.

Skills

Digital marketing

Brand strategy

Multichannel campaigns

Project management

Analytics

Communication

Collaboration

Presentation skills

Stakeholder management

Creative thinking

Education

Bachelor's degree in Marketing/Business

MBA or advanced degree (plus)

Job description

Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This role will report ON-SITE in our Los Angeles Office 5 days a week.

The Role

We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.

As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand.

Responsibilities:

• Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals.
• Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences.
• Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials.
• Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events.
• Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines.
• Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations.
• Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence.
• Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships.

• You have 3+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Experience in brand marketing, preferably within the children's entertainment or relevant kids’ IP or brand.
• Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
• Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives.
• Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively.
• Passion for children's entertainment and a deep understanding of the target audience.

• Ability to adapt to a rapidly changing environment and manage multiple stakeholders.

• Base Compensation Range: 90,000 - 120,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources
• and more!

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.

Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.