Brand marketing manager

MacPaw; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Remote work options

Sabbaticals

Annual development reviews

Job summary

MacPaw ищет бренд-менеджера маркетинга для Setapp: определение стратегии бренда, ведение кампаний в нескольких каналах и руководство небольшой командой. Работа удаленная или в гибридном формате, возможность сотрудничать с глобальными рынками.

Кандидат будет управлять бюджетами, анализировать результаты и развивать бренд с акцентом на качественное взаимодействие с аудиторией и партнерами. Ожидается опыт в управлении кампаниями и командами, а также владение инструментами аналитики и управления

Qualifications

• Преобразование бизнес-целей в измеримые бренд-стратегии.
• Опыт проектирования и оценки многоканальных кампаний
• Сильное взаимодействие между функциями и отделами
• Опыт построения и анализа бренд-аналитики и бюджетов
• Опыт управления командами и внешними агентствами
• Опыт развития сообществ и партнерств

Responsibilities

• Определять стратегию бренда Setapp и целевые аудитории.
• Разрабатывать кампании с использованием PR, социальных сетей, лидеров мнений и мероприятий.
• Строить бюджеты и следить за расходами в рамках целей бренда
• Создавать отчеты об эффективности кампаний и адаптировать стратегию
• Поставлять аналитку для команд по результатам кампаний
• Руководить внутренними специалистами и внешними агентствами/фрилансерами

Skills

Brand strategy

Campaign design

PR & Social media

Influencers & events

Cross-functional collaboration

Budget management

Team leadership

Brand analytics

Community activation

Tools

Looker Studio

Tableau

GA4

Asana

Jira

Job description

Описание

At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide. We believe humans and technology can reach their greatest potential together. By fusing high engineering standards, thoughtful design, and practical AI, we rethink how people interact with their devices and shape the daily tech routines of the future. We are looking for a Brand Marketing Manager who will develop and execute Setapp’s brand strategy, run multi-channel campaigns, and lead a small team.

Задачи

• Own Setapp's brand strategy end-to-end — define target audiences, track trends and competitors, and grow brand awareness, perception and reputation
• Turn brand goals into multi-channel campaigns (PR, influencers, SMM, events) and manage their performance
• Build bottom-up forecasts and budgets, and own spend against brand goals
• Set up reporting that shows campaign impact, and adapt strategy based on it
• Deliver ongoing analytics to the teams that need it
• Lead internal specialists and external agencies/freelancers — prioritise, assign and sign off on their work
• Run customer-behavior research to surface insights that sharpen the brand strategy

Требования

• proven ability to translate high-level business and marketing goals into actionable brand strategies with measurable goals experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously.
• Cross‑functional collaboration experience is a must
• Experience in developing bottom‑up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis
• high proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth
• experience in building and maintaining professional communities (for example, developers), with a proven track record of community activation management
• Solid understanding of evidence‑based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability approaches
• Будет плюсом: Strong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus; Cases of vendor acquisition for the marketplace, with both long and short‑term effects; Experience handling creative brand activations (events, short‑term campaigns, PR activations) in the English‑speaking markets; Experience in managing rebrandings, brand partnerships, or brand ambassadorships with measurable results for the brand; Market research proficiency: ability to order, interpret, and apply diverse market research (such as customer behavior and brand health measurement) to inform the brand roadmap; Hands‑on experience with analytical tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira) used by your internal teams

Условия

We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve. Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation. Education opportunities to grow both hard and soft skills, annual development reviews, and internal community. Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.