Brand Marketing Manager

Zim Directory; San Francisco (CA); Hybrid; USD 99,000 - 203,000; Full time

Job summary

Pinterest is seeking a Brand Marketing Manager in the United States to lead tentpole campaigns, partner with channels and agencies, and translate cultural insights into compelling campaigns. You will oversee strategic development, creative briefs, and cross-functional alignment, while integrating AI responsibly across the campaign lifecycle.

The role emphasizes end-to-end leadership, strong communication, and diplomacy, with a hybrid in-office/remote work model and global campaigns that shape

Qualifications

• Bachelor’s degree in Marketing or equivalent experience.
• 8+ years of brand marketing experience in fast-paced org.
• Track record of culture-defining creative campaigns.
• End-to-end leadership of marketing campaigns with cross-functional and agency partners.
• Brand/creative strategy, briefs, comms architectures, and campaign strategy rooted in cultural insight.
• Working fluency in media strategy and planning.
• Excellent written and verbal communication, with leadership-ready proposals.
• Strong diplomacy and stakeholder alignment.
• Experience using AI tools to support marketing work with sound judgment.

Responsibilities

• Own specific work streams within Pinterest’s tentpole brand activations from kickoff through final execution.
• Manage channel and creative partners, review and give feedback on creative work, and advise on media plans.
• Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate brand, culture, and consumer understanding into campaign strategy and briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight.
• Use AI across the full campaign lifecycle, from strategy to management and reporting, while maintaining ownership of final decisions.

Skills

Brand marketing

Campaign leadership

Cross-functional leadership

Media strategy

Creative briefs

Communication

Diplomacy

AI in marketing

Education

Bachelor’s degree in Marketing

Tools

AI tools

Job description

Headquarters: San Francisco, CA, US; Remote, US

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn’t just a feature, it’s a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Pinterest’s Consumer Brand Marketing team builds the campaigns and cultural moments that bring Pinterest’s brand to life, from global tentpole brand campaigns to experiential activations at Coachella, all in service of our mission: helping people create a life they love. We’re looking for a Brand Marketing Manager who has helped shape culture-defining creative campaigns. Someone able to translate cultural and consumer insight and business needs into brand strategy while harmoniously driving campaigns from initial briefing through launch and final reporting.

What you’ll do:

• Own specific work streams within Pinterest’s tentpole brand marketing activations. Drive the day-to-day process of Pinterest’s brand marketing campaigns from kickoff through final execution and reporting, keeping work streams, timelines, and deliverables on track across tentpole activations.
• Manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans.
• Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate brand, culture, and consumer understanding into campaign strategy, messaging architectures, comms frameworks, and creative briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight, keeping campaigns on track as priorities and timelines shift.
• Use AI across the full campaign lifecycle, from creative strategy and insight development, to day-to-day campaign management and cross-functional collaboration, to measurement and reporting, while maintaining rigor, critical thinking, and ownership of final creative and strategic decisions.

What we’re looking for:

• Bachelor’s degree in a relevant field such as Marketing, or equivalent experience
• Minimum 8 years of brand marketing experience working in a fast-paced organization
• A track record of helping develop culture-defining creative campaigns, work that broke through, shifted perception, and became part of the cultural conversation.
• Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management.
• Proven experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight.
• Working fluency in media strategy and planning.
• Excellent written and verbal communication skills, with experience building strategic documents, proposals, and analyses ready for leadership review.
• Strong diplomacy skills, a track record of creating alignment and finding solutions among cross-functional partners and stakeholders.
• Experience using AI tools to support and drive marketing work, with sound judgment for validating outputs and maintaining ownership of final decisions.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

#LI-HYBRID or #LI-REMOTE

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$98,561 — $202,918 USD

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.