Brand Marketing Manager

WebHosting; New York (NY); Hybrid; USD 105,000 - 148,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Flexible vacation policy

12 holidays (local)

Job summary

Fastly is seeking a Brand Marketing Manager to shape how the world perceives the Fastly brand. You will lead campaigns, govern brand identity, and collaborate across creative, PR, content, and product teams to ensure unified messaging and strong campaign performance.

You will drive brand awareness and alignment with pipeline goals, partnering with internal teams and external agencies to deliver breakthrough campaigns, thought leadership, and innovative AI-enabled workflows that accelerate

Qualifications

• Experience translating brand strategy into integrated campaigns
• Ability to govern brand identity, style guides, and assets across channels
• Experience managing external brand agencies, vendors, and budgets
• Experience with brand measurement, health tracking, and message testing
• Ability to collaborate with Product Marketing, Field Marketing, Campaigns, and Digital teams
• Experience with writing clear, inspiring creative briefs for internal/external partners
• Familiarity with AI tools to accelerate audience research and concepting

Responsibilities

• Translate brand strategy into actionable program plans and integrated campaigns
• Create systems for maintaining brand consistency across all channels
• Manage external agencies, vendor relationships, and production budgets
• Support brand measurement, including tracking and evaluating campaign effectiveness
• Collaborate with cross-functional teams to align messaging with pipeline goals
• Work with PR, content, and executive teams on brand-level thought leadership
• Write concise, compelling creative briefs linking strategy to execution
• Experiment with AI tools to accelerate research and concepting

Skills

Brand strategy

Campaign management

Cross-functional leadership

Brand measurement

Creative briefs

AI workflows

Job description

Fastly ·United States, Denver, CO / New York City, NY / San Francisco, CA

Not specified Full-time Not specified Marketing

Job Description

Fastly helps people stay better connected with the things they love. Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible - at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly's customers include many of the world's most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date:October 13, 2026

Anticipated Posting Close Date*:November 13, 2026

*Job posting may close early due to the volume of applicants.

Brand Marketing Manager

As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

What You'll Do:

• Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Governance and Evangelization: Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Agency Management: Manage external brand agencies, vendor relationships, and production budgets
• Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
• Thought Leadership: Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
• Brief and Inspire Creative Concepts: Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency partners to deliver breakthrough work
• AI Workflows: Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting, sharing findings and best practices with the team

We'll be super impressed if you have experience in any of these:

Work Hours:This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

This position is open to Hybrid And Remote Work Locations.

The locations for this position are:

• New York, NY

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a strong preference for Hybrid near a local office. However, we may be willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

SF / LA Fair Chance Ordinance Statement

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary:The estimated salary range for this position is $104,830 to $147,996.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly's equity and discretionary bonus programs.

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2026, we offer 12 paid local holidays, 12 paid company wellness days.

Why Fastly?

We have a huge impact.Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives . Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

We value diversity.Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful - every day.

We are passionate.Fastly is chock full of passionate people and we're not 'one size fits all'. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at [e-mail] or 501-287-4901.