Brand Marketing Manager

Fastly; Denver (CO); Hybrid; USD 105,000 - 148,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) with match

Paid holidays

Wellness days

Equity program

Job summary

Fastly Brand Marketing Manager, you will shape how the world perceives Fastly, drive brand awareness, ensure consistency across channels, and lead enablement programs for employees and agencies. You will report to the Senior Director of Brand & Market Influence and collaborate with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

You will translate strategy into integrated campaigns, governance, and measurement, partnering with

Qualifications

• 5+ years of experience in brand management or integrated campaigns
• Experience developing brand governance frameworks and style guides
• Proven ability to brief and manage multi-channel creative projects with agencies and internal partners
• Experience with primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership across marketing, product, and sales
• Excellent written and verbal communication with a sharp eye for design and brand consistency

Responsibilities

• Translate brand strategy into actionable program plans and integrated campaign kickoffs
• Create governance systems for brand identity, style guides, asset libraries, and training
• Manage external brand agencies, vendor relationships, and budgets
• Support brand measurement, including brand health tracking and campaign effectiveness
• Collaborate with Product Marketing, Field Marketing, Campaigns, and Digital to align messaging with pipeline goals
• Partner with PR, content, and executives to build brand-level thought leadership
• Write clear, inspiring creative briefs for internal teams and agencies
• Experiment with AI tools to accelerate audience research and concepting

Skills

Brand management

Cross-functional leadership

Campaign management

Brand governance

Written and verbal communication

AI workflows

Job description

Denver, CO; New York City, NY; San Francisco, CA

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: October 13, 2026

Anticipated Posting Close Date*: November 13, 2026

Job posting may close early due to the volume of applicants.

Brand Marketing Manager

As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

What You'll Do:

• Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Governance and Evangelization: Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Agency Management: Manage external brand agencies, vendor relationships, and production budgets
• Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
• Thought Leadership: Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
• Brief and Inspire Creative Concepts: Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency partners to deliver breakthrough work
• AI Workflows: Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting, sharing findings and best practices with the team

What We're Looking For:

• 5+ years of experience in brand management, brand marketing, or integrated campaign management
• Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
• Proven track record of briefing, stewarding, and managing complex multi-channel creative projects with agency and internal partners
• Experience running or interpreting primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
• Excellent written and verbal communication skills with a sharp eye for design and brand consistency

We’ll be super impressed if you have experience in any of these:

• B2B SaaS, developer platform, or cloud infrastructure brand experience
• Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
• Experience managing executive thought leadership or branded content programs

Work Hours:

This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

This position is open to Hybrid And Remote Work Locations.

The locations for this position are:

• New York, NY
• Remote within the US

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a strong preference for Hybrid near a local office. However, we may be willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

SF / LA Fair Chance Ordinance Statement

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary

The estimated salary range for this position is $104,830 to $147,996.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

Benefits

• We offer a comprehensive benefits package including medical, dental, and vision insurance.
• Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees.
• We also offer 401(k) (including company match) and an Employee Stock Purchase Program.
• For 2026, we offer 12 paid local holidays, 12 paid company wellness days.

Why Fastly?

We have a huge impact.

Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives .Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

We value diversity.

Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

We are passionate.

Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fastly’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at [e-mail] or 501-287-4901.