Brand Marketing Manager

Huckberry; Austin (TX); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry is seeking a Brand Marketing leader to drive cross-channel campaigns from our Austin HQ. You will lead strategy for tentpole campaigns, briefs, and city market takeovers, while shaping a cohesive narrative for men’s outdoor lifestyle.

You’ll manage Social and Events, partner with Brand Partnerships, and track brand health across channels. Relocation support is provided for a remote-friendly hire.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4–6 years in Brand Marketing, preferably in men's lifestyle/outdoor/apparel.
• 1–2 years direct people management, leading Social/Content/Events teams.
• Proven track record leading integrated brand campaigns from brief to recap.
• Experience planning experiential, retail, or in-market activations.
• Familiarity with brand health measurement and social analytics.

Responsibilities

• Lead strategy and execution for Huckberry's tentpole brand campaigns.
• Create brand briefs aligning Creative, Copy, Design and channels.
• Partner with Product Marketing to connect campaigns to products.
• Own brand marketing plan for key cities and local programs.
• Manage and develop Social and Events team with high craft standards.
• Collaborate with Social Lead to reflect Huckberry voice across content.
• Support Event Lead for multi-channel calendars, budgets, vendors, and logistics.
• Partner with Brand Partnerships for ambassador and creator collaborations.
• Maintain consistent voice and visual identity across brands and channels.
• Monitor trends in men's outdoor/style landscape and adapt strategies.
• Manage project timelines, budgets, and resource allocation.
• Build decks and present results to stakeholders.

Skills

Brand Marketing

Team Leadership

Campaign Management

Brand Health Metrics

Storytelling & Presentation

Strategic Thinking

Travel for Events

Adaptability

Education

Bachelor's degree in Marketing/Communications

Tools

Marketing analytics tools

Job description

At Huckberry, we build gear and tell stories that inspire and equip a life well-lived. We live at the crossroads of style, utility, and outdoor adventure, bringing millions of guys timeless essentials, field-tested stories, and unforgettable experiences.

You are equal parts brand strategist, field producer, project leader, and mentor. You know how to measure the real weight of brand building (awareness, share of search, sentiment, community engagement), and you bring a sharp point of view on where men's style, gear, and outdoor culture are headed next.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

• Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search
• Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea
• Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments, so our most iconic products are told as part of one Huckberry story
• Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs that build lasting brand love in each market
• Manage and develop the Social and Events team: set priorities, coach, and hold a high bar for craft and brand consistency
• Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice, amplifies campaign and key city moments, and grows an engaged community
• Support Huckberry's Event Lead to drive the multi-channel events calendar, from in-store events and activations to community programming, sponsorships, managing budgets, vendors, and logistics
• Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations that support campaign and key city goals
• Act as a steward of the brand across the organization, ensuring a consistent voice, visual identity, and master brand presence across our house brands, channels, and retail
• Monitor trends, competitors, and culture within the men's outdoor and style landscape, adapting strategies and POV to stay ahead of the curve
• Manage project timelines, budgets, and resources effectively, ensuring timely and successful campaign delivery
• Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results, and report on what worked, what didn't, and what to do next
• Build decks to recap campaigns, both for internal and external stakeholders, presenting results and insights from all channels

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• A minimum of 4-6 years of experience in Brand Marketing, preferably in the men's lifestyle, outdoor, or apparel industry
• At least 1-2 years of direct people management experience, ideally leading Social, Content, or Events team members
• Proven track record of leading integrated brand campaigns from brief through recap
• Experience planning and executing experiential, retail, or field marketing in-market
• Comfort with brand health measurement, including brand trackers, share of search, and social analytics
• Strong understanding of the men's outdoor and style landscape
• Excellent communication, storytelling, presentation, and interpersonal skills
• Creative thinker with the ability to see the big picture and pay attention to detail
• Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs
• Ability to travel to key markets for events and activations

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• Annual offsites

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal: http://huckberry.com/blog
• Youtube: https://www.youtube.com/@Huckberryco
• Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.