Brand Marketing Lead

Hinge; New York (NY); On-site; USD 149,000 - 180,000; Full time

Benefits offered by this job

401(k) Matching

Learning & Development stipend

Parental leave & planning

Fertility support

Date stipend

ERGs

Job summary

Hinge is seeking a Brand Marketing Lead to independently steer integrated brand campaigns across global markets, from brief to launch, ensuring strategic intent and cultural relevance. You will partner with Strategy, Creative, and external agencies, owning briefs, agency relationships, and campaign performance.

You will report to the Sr. Director, Global Brand Marketing in a hybrid role based in New York City, shaping go-to-market plans and aligning stakeholders to keep programs on track.

Qualifications

• 7+ years in brand marketing, agency or in-house, or both.
• Proven track record leading integrated, multi-market campaigns end-to-end.
• Strong point of view on brand & culture and its translation to briefs.

Responsibilities

• Independently steer integrated brand campaigns from brief to launch.
• Shape briefs and go-to-market plans with Strategy and Creative.
• Lead agency relationships and manage partnership health.
• Maintain high creative bar with internal teams and agencies.
• Align cross-functional stakeholders and manage complex workstreams.
• Oversee cultural partnerships, sponsorships, and budget considerations.
• Collaborate on annual global brand planning and campaign budgeting.

Skills

Brand marketing

Integrated campaigns

Agency management

Strategy collaboration

Paid media fluency

Cross-market execution

Culture & brand instinct

Job description

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor.

You’ll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why. You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it.

You report to the Sr. Director, Global Brand Marketing. This is an individual contributor role.

Responsibilities

Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.

Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.

Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.

Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.

Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.

Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.

Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.

Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.

Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.

Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.

What We're Looking For

• 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
• A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
• A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
• Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
• A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
• You convert ambiguity into a recommendation. You elevate decisions and run complex programs without needing day-to-day direction.
• Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
• Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
• Energized by Hinge's mission to create a less lonely world.

Salary Range

$149,000.00 - $180,000.00 per year salary

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Working on the Marketing team is...

Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.

Integrated Marketing Strategist

401(k) Matching

We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth

Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.

Parental Leave & Planning

When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).

Fertility Support

You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $15,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.

Date Stipend

Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.

ERGs

We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents, and Remote that hold regular meetings, host events, and provide dedicated support to the organization & its community.

As a first step, we want to have a quick chat to learn more about you, your career goals, and why you’re interested in Hinge and the role you applied for. Bring your questions—this should be a good fit for both of us!

The skills interview.

You’ll meet with members of the team you’d be working with at Hinge to discuss your experience in the key skills needed for the role. (We’ll make sure we’re on the same page about what they are before the interview.) It’s also a good time to get answers to all your nitty-gritty questions about the day-to-day work on this team.

The narrative interview.

Let’s talk past, present, and future. Come prepared with examples from previous roles that display a growth mindset. This isn’t a memorization exercise, so feel free to bring notes that help highlight prior projects.

The culture interview.

The culture interview is near and dear to our hearts, because it’s “how we work.” It’s crucial that you not only embody our values, but that you thrive at Hinge.

Making an offer.

Phew, we made it! We try to make the offer part of the process a positive one, so we’ll do our best to get it to you quickly. And we’ll be available to chat through it and answer questions. If we’re not making you an offer, we’ll let you know that too.

Full-Time & Hybrid Employees

What you’ll love about our New York office.

We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.

Get outside and play bocce ball on the terrace in your down time.

Slide 1 of 5: Get outside and play bocce ball on the terrace in your down time. 1 / 5

Join our Team

Do you think we’d click?

If you’re passionate about inspiring intimate connections, join us.

We found some other roles you might be interested in

What does Hinge’s relationship with Match Group mean?

In early 2019, Hinge became part of Match Group. Since then, Hinge’s executive team has continued to set our mission, vision, and the working norms that guide how we show up every day. While some corporate functions are supported at the Match Group level, working at Hinge is unique experience — shaped by our people, our values, and our product.

TL;DR: We get the best of both worlds! Hinge still operates like a small, mission-driven company, and we have the stability and resources of a company that’s stood the test of time.

I’ve never used Hinge before. Am I still a fit for this role?

Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!

What requirements are there for in-office and hybrid roles?

Hybrid roles at Hinge are based in NYC and require three days per week in our beautiful Meatpacking District office. We believe there’s real value in in-person collaboration and have designed our hybrid model to balance focused work with meaningful time together.

Our office is a space people genuinely enjoy spending time in — beautiful working areas, lots of plants, plenty of food and snacks, and yes, dog friendly.

What can I expect from Hinge’s culture?

Relationships are at the core of everything we do.

And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.

We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.

How many people currently work at Hinge?

We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.

How does compensation work?

Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.