Brand Marketing Lead

Novig; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

A sports prediction startup in New York seeks a Brand Marketing Lead to refine brand positioning and lead campaign strategies. This role demands experience in marketing or creative strategy, a deep understanding of sports and betting culture, and proven brand-building skills. The company offers competitive compensation, equity for all employees, and generous benefits including health insurance and a 401(k) match.

Benefits

Robust health, dental, and vision plans

401(k) matching up to 4%

Health Savings Account contributions

$27/day food or commuter stipend

Qualifications

• 5-8 years of experience in brand, marketing, or creative strategy.
• Proven track record of building a recognizable consumer brand.
• Deep understanding of sports culture and betting ecosystems.

Responsibilities

• Own the Novig brand narrative and refine its positioning.
• Lead campaign strategy and execution across various channels.
• Collaborate closely with Growth, Product, and Design teams.

Skills

Brand strategy development

Creative marketing

Sports culture understanding

Data-driven decision making

Storytelling ability

Job description

• Backed by some of the best in the game – Forerunner Ventures, YC, Lux, Soma, Paul Graham, Joe Montana, Innospark, the founders of Instacart and Dropbox, and many other top angels and funds
• Founders are recent Harvard grads with quant experience at Jane Street and BoA and years of experience as sharp sports bettors
• $300B annually bet on sports in the US and the size of the market is rapidly growing, particularly given the opportunity for operators to capitalize on the sweepstakes business model
• Currently the only way to bet is with retail sportsbooks, which have egregious margins, discriminatory and inefficient practices, and a stale betting experience
• Novig is a sports prediction market that guarantees users the best lines by allowing them to play directly against friends or the market, rather than against the house, making the sports trading experience more efficient, fair, and, most importantly, profitable

What will you do?

• Own the Novig brand narrative - refine our positioning, voice, and visual identity to resonate across core audiences (traders, creators, partners, and fans).
• Lead campaign strategy from concept to execution across paid, earned, and owned channels, including digital, out-of-home, social, influencer, and events.
• Partner closely with Growth, Product, and Design to ensure every user touchpoint - from landing pages to onboarding flows - reflects a consistent and differentiated brand.
• Support creator/influencer partnerships, ensuring collaborations ladder up to brand equity and user growth goals.
• Ideate and execute brand moments around tentpole sports and cultural events (e.g. Football Kickoff and other major events).
• Track and report brand performance metrics, translating qualitative insights and quantitative data into actionable learnings.
• Collaborate on merchandise, content, and creative production, from high-end campaigns to fast-moving social storytelling.

What are we looking for?

• 5-8 years of experience in brand, marketing, or creative strategy, ideally in consumer tech, sports, or gaming.
• Proven track record of building or scaling a recognizable consumer brand - ideally from Series A-C stage.
• Deep understanding of sports culture, betting, and digital media ecosystems.
• Exceptional creative instincts and storytelling ability; can brief and guide designers, agencies, and creators effectively.
• Comfortable moving fast - able to balance polish with momentum and intuition with data.
• Entrepreneurial mindset - willing to test, learn, and iterate constantly in pursuit of breakthrough ideas.

Nice to Have

• Experience launching integrated campaigns tied to major sports moments or sponsorships.
  Familiarity with performance marketing, paid media, or lifecycle marketing to bridge brand and growth efforts.
• Relationships with agencies, creators, and sports media partners.
• Prior experience in a high-growth startup or sports betting company.
• Passion for sports, gaming, fintwit, or trading culture.

Who is Novig?

At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.

Novig’s founders, Jacob and Kelechi were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.

As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.

How does Novig approach compensation?

We are big believers in providing excellent compensation to everyone on the team as we build.

• We offer salaries at the top of the benchmarks you’d find for senior roles at big name companies
• We provide equity to all employees regardless of role. We are looking for people who can grow with us as we scale our team and product, and we think it’s important for all employees, especially our first few teammates, to have significant equity in the company so you have skin in the game and our incentives are aligned.

What benefits does Novig offer?

We are embarking on an ambitious journey and are committed to providing generous benefits, even at this early stage.

• Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
• Generous 401(k) plan, matching up to 4% of base salary
• Health Savings Account (HSA) with $1,080 annual company contributions
• $27/day food or commuter stipend when working in our NYC office