Brand Marketing Director

arketa; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Competitive Salary

Stock Options

Medical, Vision and Dental Insurance

Unlimited PTO

Annual Company Offsites

Wellness Reimbursement

Catered Lunches/Snacks in NY

Ownership and Advancement

Job summary

Arketa is hiring a Director of Brand Marketing in New York to lead strategy, storytelling, and creative expression as we scale. You will own brand identity, integrated campaigns, and top-of-funnel awareness, collaborating with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated narrative.

You will drive brand positioning, storytelling frameworks, and high-quality content across blogs, videos, and social, while guiding internal teams and external partners to maintain

Qualifications

• 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.

Responsibilities

• Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
• Develop and evolve a clear narrative that differentiates Arketa in wellness and creator economy.
• Create messaging frameworks that enable consistent storytelling across teams and platforms.
• Lead strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
• Partner with internal teams and vendors to produce world-class content—from brand videos to landing pages to social.
• Ensure creative quality, coherence, and alignment with brand guidelines.
• Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
• Build a storytelling engine that positions Arketa as a leader in the business of wellness.
• Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
• Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
• Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
• Lead brand-driven partnerships with creators, vendors, and wellness organizations.
• Partner with Events Marketing to ensure brand consistency across Arketa-hosted events.
• Collaborate with Demand Gen to align brand and performance strategies.
• Work with Product Marketing on category creation, launches, and GTM storytelling.
• Partner with Sales and CX to ensure customer-facing materials reflect our brand values.

Skills

Brand marketing

Storytelling

Campaign strategy

Vendor management

Content strategy

Job description

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.

With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.

We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.

The Role:

Arketa is seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of our brand as we enter our next stage of growth. In this role, you will elevate Arketa’s presence in the market, ensure brand consistency across every touchpoint, and build the programs that shape how prospective customers, partners, and the broader wellness community perceive Arketa.

This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness. You will partner closely with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated, inspiring narrative and bring it to life through memorable brand experiences.

What You’ll Do:

Brand Strategy & Narrative

• Own Arketa’s brand positioning, story, voice, and visual identity across all channels.

• Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.

• Create messaging frameworks that enable consistent storytelling across teams and platforms.

Campaigns & Creative

• Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).

• Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.

• Ensure creative quality, coherence, and alignment with brand guidelines.

Content & Editorial

• Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.

• Build a storytelling engine that positions Arketa as a leader in the business of wellness.

• Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.

Social & Community

• Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.

• Partner with the community team on creator spotlights, wellness stories, and UGC alignment.

Partnerships, Collaborations & Events

• Lead brand-driven partnerships with creators, vendors, and wellness organizations.

• Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.

Cross-Functional Leadership

• Collaborate closely with Demand Generation to align brand and performance strategies.

• Work with Product Marketing on category creation, launches, and GTM storytelling.

• Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.

What We’re Looking For:

• 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.

• Proven track record building and scaling a brand through high-impact storytelling and campaigns.

• Strong creative instincts with the ability to brief, guide, and evaluate creative work.

• Experience leading brand-level campaigns that drive measurable awareness and affinity.

• Exceptional written and verbal storytelling skills.

• Experience managing agencies, vendors, and internal teams.

• Deep understanding of social, digital, content, and video ecosystems.

• Strategic thinker who can translate vision into execution and can operate both high-level and hands‑on.

• Thrives in fast‑paced, high‑growth environments where experimentation is encouraged.

What We Offer:

• Competitive Salary and Stock Options

• Comprehensive Medical, Vision and Dental Insurance

• Unlimited PTO

• Annual Company Offsites

• Wellness Reimbursement

• Catered Lunches/Snacks in NY

• Ownership and Opportunity for Advancement

For this role, the estimated annual base salary range is $140,000–$170,000, depending on experience and qualifications. In addition to base pay, we offer equity. We believe in compensating fairly and transparently, and we’re happy to provide more detail during the interview process.

Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.