Brand Marketing Director

Naked Wolfe; Los Angeles (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

Naked Wolfe in Los Angeles is seeking an established Brand Marketing Director with a proven track record at a fashion brand to lead campaigns, launches, and the brand’s creative direction. You will own the consistency of our brand voice and visual identity while guiding a creative team and external partners.

This senior role requires delivering measurable growth through campaigns, managing social content calendars, and maintaining a distinctive aesthetic across channels.

Qualifications

• Must have substantial fashion brand leadership experience.
• Proven track record in brand campaigns and launches.
• Experience leading internal creative teams and external talent.
• Strong knowledge of fashion audiences, competitors, and social culture.

Responsibilities

• Lead campaign strategy and product launches from brief to release, setting clear objectives, directing execution and evaluating results to strengthen future campaigns.
• Own the social publishing calendar, planning content, reviewing copy and assets, and ensuring every post supports the wider brand direction.
• Set and uphold the brand tone of voice across campaign messaging, social captions and customer-facing marketing materials.
• Manage the creative team with clear briefs, focused feedback and priorities that keep work moving without compromising quality.
• Brief and manage external creatives, aligning their work with the campaign concept, production schedule and Naked Wolfe aesthetic.
• Review creative across channels to maintain a coherent visual identity, from launch imagery to everyday social content.
• Own the structure and upkeep of shared Google Drive libraries so briefs, working files and approved assets are organised and easy to find.
• Coordinate wholesale assets, ensuring partners receive current, approved imagery and marketing materials on time.

Skills

Fashion industry experience

Brand marketing leadership

Campaign leadership

Copy judgment

Job description

Salary: $130,000–$150,000 USD per year, depending on experience

Naked Wolfe is looking for an established Brand Marketing Director with a proven record of success at a fashion brand. You will lead campaigns and launches, manage the creative team and own the consistency of our brand voice and visual identity. This is a senior appointment for someone who has already delivered results in a comparable leadership role. We particularly welcome candidates from competing fashion and footwear brands who understand our audience and can bring a strong creative point of view.

Key responsibilities

• Lead campaign strategy and product launches from brief to release, setting clear objectives, directing execution and evaluating results to strengthen future campaigns.
• Own the social publishing calendar, planning content, reviewing copy and assets, and ensuring every post supports the wider brand direction.
• Set and uphold the brand tone of voice across campaign messaging, social captions and customer-facing marketing materials.
• Manage the creative team with clear briefs, focused feedback and priorities that keep work moving without compromising quality.
• Brief and manage external creatives, aligning their work with the campaign concept, production schedule and Naked Wolfe aesthetic.
• Review creative across channels to maintain a coherent visual identity, from launch imagery to everyday social content.
• Own the structure and upkeep of shared Google Drive libraries so briefs, working files and approved assets are organised and easy to find.
• Coordinate wholesale assets, ensuring partners receive current, approved imagery and marketing materials on time.

What you bring

• Substantial experience at a fashion company, including an established track record at director level or in an equivalent senior brand marketing leadership role. Prior fashion brand experience is essential.
• Demonstrable success leading fashion campaigns and launches, with evidence of your contribution to brand growth, audience engagement or commercial performance.
• Proven leadership of internal creative teams and external talent, with the judgement to set direction, challenge work and maintain a distinctive brand identity.
• Deep knowledge of fashion audiences, competitors and social culture, alongside excellent copy judgement and operational discipline. Experience at a competing fashion or footwear brand is strongly preferred.