Brand Marketing Designer

MLabs; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

SoHo office

Excellent benefits

Growth opportunities

Creative ownership

Job summary

MLabs is seeking a Brand Marketing Designer to shape the visual identity of a fast-growing crypto-focused consumer platform in New York. You will bridge brand, marketing and product to craft work that looks exceptional and drives engagement.

Working with Product and Growth, you’ll build a distinctive brand across touchpoints—from launch campaigns and social content to product marketing and collateral. You’ll own the brand system and deliver high-quality assets for user acquisition and brand

Qualifications

• 3–5 years' experience in brand, graphic or marketing design.
• Experience working for a consumer app, creative agency or modern consumer-focused brand.
• Outstanding portfolio demonstrating strong visual craft, branding and execution across multiple channels.
• Ability to think strategically while also delivering polished, high-quality assets.
• Confidence working collaboratively in a fast-paced, iterative environment.
• Curiosity to experiment with new creative tools and design processes.
• Motion graphics, animation or 3D design experience would be a strong advantage.
• Interest in fintech, consumer technology or Web3 is beneficial, with personal crypto trading experience considered a bonus.

Responsibilities

• Evolve and maintain the company’s brand system, including typography, colour, illustration and visual language.
• Creating compelling creative for social media, product launches and growth campaigns.
• Collaborating with Product and Marketing teams to ensure a consistent brand experience across digital touchpoints.
• Designing creative assets that support user acquisition, engagement and brand awareness.
• Developing campaign concepts from initial idea through to final execution.
• Creating branded merchandise and other marketing collateral.
• Exploring new creative tools, workflows and emerging design trends to continually raise the quality of output.

Skills

Brand design

Graphic design

Marketing design

Portfolio development

Strategic thinking

Collaboration

Curiosity

Motion graphics

Job description

We\'re partnering with one of the fastest-growing consumer technology startups in the crypto space to find a Brand Marketing Designer.

This is an exciting opportunity for a designer who thrives at the intersection of brand, marketing and product. You\'ll play a key role in shaping the visual identity of a rapidly growing consumer platform, creating work that not only looks exceptional but also drives engagement and growth.

Working alongside Product and Growth teams, you\'ll help build a distinctive brand across every customer touchpoint—from launch campaigns and social content to product marketing and creative assets.

What you\'ll be doing

As Brand Marketing Designer, you\'ll help define and evolve the company\'s visual identity while creating high-performing marketing creative.

Your responsibilities will include:

• Evolving and maintaining the company\'s brand system, including typography, colour, illustration and visual language.
• Creating compelling creative for social media, product launches and growth campaigns.
• Collaborating with Product and Marketing teams to ensure a consistent brand experience across digital touchpoints.
• Designing creative assets that support user acquisition, engagement and brand awareness.
• Developing campaign concepts from initial idea through to final execution.
• Creating branded merchandise and other marketing collateral.
• Exploring new creative tools, workflows and emerging design trends to continually raise the quality of output.

What we\'re looking for

We\'re looking for someone with a strong eye for detail, a passion for visual storytelling and the ability to balance creativity with commercial impact.

You\'ll ideally have:

• 3–5 years\' experience in brand, graphic or marketing design.
• Experience working for a consumer app, creative agency or modern consumer-focused brand.
• An outstanding portfolio demonstrating strong visual craft, branding and execution across multiple channels.
• The ability to think strategically while also delivering polished, high-quality assets.
• Confidence working collaboratively in a fast-paced, iterative environment.
• Curiosity to experiment with new creative tools and design processes.
• Motion graphics, animation or 3D design experience would be a strong advantage.
• An interest in fintech, consumer technology or Web3 is beneficial, with personal crypto trading experience considered a bonus.

Why join?

• Base salary of $130,000–$150,000.
• Opportunity to help shape the visual identity of a rapidly scaling consumer technology company.
• Work alongside an ambitious, highly experienced team in a collaborative environment.
• Significant creative ownership with the freedom to influence brand direction.
• Modern office based in SoHo, New York, with a strong in-person culture.
• Excellent benefits package and long-term growth opportunities.

If you\'re passionate about building memorable brands, creating work that drives results and want to have a real impact in a fast-growing technology company, we\'d love to hear from you.

Equal Opportunity and Accessibility: MLabs is an equal opportunity employer. We are committed to providing accessible recruitment and hiring processes. If you need any reasonable adjustments during any part of the hiring process or would like to see this job advert in an accessible format, please email [e-mail].

MLabs Ltd collects and processes the personal information you provide for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd\’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. You may request deletion of your data or withdraw your consent at any time by contacting [e-mail].