Brand Marketing Associate - CPG Growth & Innovation

Joinimagine; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial

Family Support

Career Growth

Job summary

Henkel is seeking a marketing professional to develop and execute programs for Laundry brands, driving consumer awareness and education. You will collaborate with cross-functional teams on product extensions, promotions, and packaging updates, using data to inform decisions.

The role emphasizes leadership, analytical thinking, and a strong team orientation, with emphasis on growth in a global consumer brands environment. Hybrid/flexible policies may apply depending on role.

Qualifications

• MBA preferred with 2-4 years experience; BS/BA in Business/Marketing/Social Sciences accepted 5+ years experience.
• Experience in Consumer Packaged Goods (CPG) brand management and/or marketing.
• Demonstrated leadership and organization skills to lead projects cross-functionally and work independently.
• Excellent interpersonal/communication skills; attention to detail; strong analytical skills; financial acumen.
• Ability to analyze market and research data and derive actionable insights for incremental sales and profits.
• Creative mindset and strong team player.

Responsibilities

• Support development and execution of marketing programs for Laundry brands (shopper marketing, ecommerce, social, digital).
• Collaborate with cross-functional teams to develop new product line extensions, promotions, packaging updates and business plans.
• Monitor brand performance using sales reports and research data; brief management on significant changes.
• Maintain awareness of competitive environment via external sources.
• Assist with business development for assigned brands including business reviews and strategy.

Skills

Brand management

Marketing strategy

Leadership

Communication

Analytical skills

Education

MBA

BS/BA in Business/Marketing/Social Sciences

Job description

Henkel is seeking a marketing professional to develop and execute programs for Laundry brands, driving consumer awareness and education. You will collaborate with cross-functional teams on product extensions, promotions, and packaging updates, using data to inform decisions.

The role emphasizes leadership, analytical thinking, and a strong team orientation, with emphasis on growth in a global consumer brands environment. Hybrid/flexible policies may apply depending on role.