Brand Manager, PriorityPet Urgent Care (Fully Remote)

Alliance Animal Health; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Alliance Animal Health is seeking a Brand Marketing Lead to shape the PriorityPet Urgent Care brand and attract veterinary professionals, building a strong pipeline of doctor partners.

You will guide cross-channel marketing including social media, content, events, and paid media while collaborating with Growth, Talent Acquisition, Strategy and Leadership to ensure consistent brand messaging across the organization.

Responsibilities

• Evolve PriorityPet Urgent Care brand positioning to attract veterinary professionals and build doctor partner pipeline.
• Maintain brand guidelines and value propositions tailored to veterinarian audiences.
• Lead creation, launch, and ongoing management of PPUC corporate social media channels.
• Develop a content strategy that builds brand awareness and engages veterinary professionals through organic content and storytelling.
• Support trade show and industry event marketing strategies to increase awareness among veterinary professionals.
• Partner with performance teams to grow the partner doctor pipeline through paid media campaigns and SEO best practices.
• Track and analyze campaign performance across engagement, lead generation, and conversion metrics.
• Partner cross-functionally with Growth, Talent Acquisition, Strategy, Marketing, and Leadership teams to align brand and recruitment marketing strategies.

Job description

• Evolve brand positioning and messaging for PriorityPet Urgent Care to attract veterinary professionals and build the pipeline of doctor partners.
• Maintain brand guidelines and value propositions tailored to veterinarian audiences.

Social Media & Content:

• Lead creation, launch, and ongoing management of PPUC corporate social media channels.
• Develop a content strategy that builds brand awareness and engages veterinary professionals through organic content and storytelling.

Events & Digital Marketing:

• Support trade show and industry event marketing strategies to increase awareness among veterinary professionals.
• Partner with performance teams to grow the partner doctor pipeline through paid media campaigns and SEO best practices.
• Track and analyze campaign performance across engagement, lead generation, and conversion metrics.
• Partner cross-functionally with Growth, Talent Acquisition, Strategy, Marketing, and Leadership teams to align brand and recruitment marketing strategies.

Alliance Animal Health

Alliance Animal Health is a veterinary services company supporting animal hospitals and growing its PriorityPet Urgent Care brand, which provides after-hours urgent care for pets. The company fosters a drug-free, smoke-free, equal opportunity workplace culture.