Brand Manager- Pet & Consumer Products

Mid-States Distributing, LLC; Fort Worth (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

A pet-focused marketing firm is seeking a Brand Manager to lead marketing strategy and execution for a portfolio of pet brands. This role involves driving brand growth across both e-commerce and retail channels, developing strategies to increase revenue and build long-term brand equity. Ideally, candidates will have 5 to 7 years in brand marketing, particularly in CPG or e-commerce, and possess strong digital marketing skills. Experience with platforms like Shopify and Meta Ads Manager is preferred.

Qualifications

• 5 to 7 years of experience in brand, CPG, pet, or e-commerce marketing.
• Proven ability to drive growth through digital marketing initiatives.
• Strong understanding of performance marketing and customer acquisition.

Responsibilities

• Lead marketing strategy and execution for pet-focused brands.
• Drive brand growth across e-commerce and retail channels.
• Analyze campaign performance to improve ROI.

Skills

Brand marketing

Digital marketing

E-commerce strategy

Analytical skills

Communication skills

Tools

Shopify

Meta Ads Manager

GA4

Job description

Position Overview
The Brand Manager – Pet & Consumer Brands will lead marketing strategy and execution for a portfolio of pet-focused brands, while also supporting broader consumer brand initiatives across the organization.
This role is responsible for driving brand growth across both e-commerce and retail channels. You will own the development and execution of brand strategies that increase revenue, improve retail sell‑through, and build long‑term brand equity.
You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across digital marketing, paid media, website content, packaging, and in-store merchandising.
The ideal candidate has experience in pet food, consumer packaged goods, or digitally native brands, and understands how modern marketing, content, and performance media influence how customers discover, evaluate, and purchase products.

Key Responsibilities

• Brand Strategy & Positioning
  • Champion brand positioning, messaging, and tone across assigned brands
  • Develop annual brand plans aligned to revenue goals, category priorities, and seasonal demand
  • Translate business objectives into clear marketing strategies and execution plans
  • Identify growth opportunities across product, channel, and customer segments
• Digital & Performance Marketing
  • Lead digital marketing strategy including paid media (Meta, search, retail media)
  • Partner with internal teams to manage Shopify and e‑commerce performance, including conversion optimization
  • Oversee email marketing and retention strategies to drive repeat purchase behavior
  • Guide content development including product education, storytelling, and campaign creative
  • Leverage AI tools to support research, content development, and campaign optimization
• Campaign Planning and Execution
  • Lead integrated campaigns supporting product launches, seasonal programs, and promotional initiatives
  • Manage timelines, budgets, and deliverables across digital, social, paid media, and in‑store assets
  • Partner with creative and digital teams to develop high‑impact marketing assets
  • Ensure campaigns are aligned across all channels and customer touchpoints
• Retail And Performance Marketing Integration
  • Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations
  • Develop in‑store marketing programs and merchandising support materials
  • Align digital campaigns with retail promotions to create a consistent customer experience
  • Support educational content that helps customers make informed purchase decisions in pet and animal care categories
• Performance & Analytics
  • Analyze campaign performance and identify opportunities to improve effectiveness and ROI
  • Utilize tools such as GA4 and platform analytics to guide decision‑making
  • Track key performance metrics including traffic, conversion, and sell‑through
  • Present performance results and recommendations to internal stakeholders and leadership
• Project and Team Collaboration
  • Serve as the bridge between marketing, category management, and merchandising
  • Manage tasks, workflows, and approvals through Monday.com
  • Ensure alignment across teams and keep projects moving on time and on budget

Minimum Qualifications, Skills, And Experience

• 5 to 7 years of brand, CPG, pet, or e‑commerce marketing experience
• Demonstrated success driving measurable growth through digital marketing and brand initiatives
• Strong understanding of performance marketing, e‑commerce, and customer acquisition strategies
• Experience with Shopify, email platforms, Meta Ads Manager, and GA4
• Ability to manage multiple brands and initiatives simultaneously
• Excellent written and verbal communication skills, with the ability to translate product features into clear, compelling messaging

Preferred Qualifications

• Experience working with pet food brands, consumer packaged goods, or digitally native brands
• Background with companies such as Chewy, Purina, Blue Buffalo, or similar organizations
• Experience supporting both retail and e‑commerce growth strategies
• Strong analytical mindset with the ability to connect marketing activity to business results
• Experience working with category management or product development teams

Physical Requirements

Generally, the job requires 80% sitting, 10% walking, and 10% standing. Some lifting, carrying, pushing, and/or pulling, some stooping, and significant fine finger dexterity are required.

Travel

There is minimal travel required for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.