Brand Manager, Melissa & Doug

Spin Master; Wilton (CT); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Growth and Career Opportunities

Flexible Work Hours

Innovation, Collaboration and Fun

Comprehensive Benefits

Other fun Perks!

Job summary

Spin Master is seeking a Brand Manager for the Melissa & Doug brand in Connecticut, responsible for driving growth through integrated marketing campaigns and strategic partnerships. You will manage the brand's communications strategy, budget, and cross-functional execution to bring the narrative to life and engage consumers globally.

You will lead campaigns across channels, leverage consumer insights, and guide agency briefs while collaborating with Creative and PR partners to optimize

Qualifications

• Proven track record in brand management with campaigns.
• Expertise in consumer insights and audience targeting.
• Strong financial acumen with marketing budgets.
• Experience writing agency briefs and managing external agencies.
• Leadership of cross-functional project teams.

Responsibilities

• Lead integrated marketing campaigns across channels and manage budgets.
• Direct cross-functional teams with clear timelines.
• Partner with Creative for brand-aligned content.
• Deliver briefs to media and PR agencies and optimize performance.
• Translate campaign data into strategic reports for leadership.
• Use consumer insights to develop tailored communication strategies.

Skills

Brand management

Integrated campaigns

Consumer insights

Audience targeting

Marketing budgeting

Agency briefs

Cross-functional leadership

Analytical skills

Communication skills

Job description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description

What will you work on?

As the Brand Manager for Melissa Doug, you are responsible for driving brand growth through integrated marketing campaigns and strategic partnerships. You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally.

How will you create impact?

• Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment.
• Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution.
• Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content.
• Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance.
• Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership.
• Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.

What are your skills and experience?

• Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
• Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
• Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
• Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
• Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.
• Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.

The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What You Can Expect From Us

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands‑on organization that provides many great opportunities for impactful decision‑making; though our challenging start‑up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [e-mail] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.