Brand Manager, Luxury Wine Marketing & Growth

JUSTIN Vineyards & Winery; Los Angeles (CA); Hybrid; USD 135.000 - 140.000; Vollzeit

Benefits dieser Stelle

Wellness benefits

Career advancement opportunities

Mentorship program

Learning & development resources

Company events and wellness programs

Zusammenfassung

JUSTIN Vineyards & Winery, the premium wine division within The Wonderful Company, seeks a Brand Manager for JUSTIN based in Los Angeles with a hybrid schedule (in-office 3 days, WFH 2 days). You will lead annual brand planning, guide positioning, and drive growth across high-growth brands, coordinating with Sales, Consumer Insights, and Product Development.

The role requires 5 years in brand management within CPG/wine, strong project management, and MBA or BA.

Qualifikationen

• 5 years in brand management or consumer marketing within CPG; adult beverage and/or wine experience is a plus.
• Alcohol industry experience or knowledge of the three-tier system is a plus.
• Excellent project management skills; strong cross-functional leadership and collaboration.
• Strong written and oral communication and presentation skills (PowerPoint, Excel).

Aufgaben

• Lead annual brand planning process: set calendar, coordinate cross-functional activities, manage timelines, and ensure timely completion of deliverables; oversee effective execution of marketing plans and campaigns.
• Develop and communicate compelling brand positions and USPs; provide creative direction and ensure alignment with target audiences.
• Use category and consumer insights to identify growth opportunities and drive product development and marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation to stay on top of industry activity and trends; monitor distribution, brand share, promotional effectiveness, and category trends; provide strategic recommendations to leadership.
• Manage new product development initiatives for base business and innovation; project-manage cross-functional activities for on-time launches and consistent brand positioning.
• Write creative briefs and manage in-house creative agency; ensure consistent creative execution and integrated campaigns.
• Develop and manage marketing budget for the Brand.
• Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams.

Kenntnisse

Brand management

Cross-functional leadership

Advertising & promotions

Digital marketing

Project management

Ausbildung

MBA

BA/BS

Tools

PowerPoint

Excel

Jobbeschreibung

JUSTIN Vineyards & Winery, the premium wine division within The Wonderful Company, seeks a Brand Manager for JUSTIN based in Los Angeles with a hybrid schedule (in-office 3 days, WFH 2 days). You will lead annual brand planning, guide positioning, and drive growth across high-growth brands, coordinating with Sales, Consumer Insights, and Product Development.

The role requires 5 years in brand management within CPG/wine, strong project management, and MBA or BA.