Manager, Marketing Innovation

Otsuka Pharmaceutical Co., Ltd; California; On-site; USD 130,000 - 216,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K match

Job summary

Pharmavite seeks a Manager of Marketing Innovation to shape Nature Made's growth pipeline, translating consumer insights into differentiated, science-backed products. You will work cross-functionally to develop concepts, build business cases, and support commercialization from concept to launch.

The role emphasizes strategic thinking, collaboration across Science, Regulatory, Finance, and Sales, and translating data into actionable recommendations to drive health and wellness products to market.

Qualifications

• Requires a four-year college degree; MBA preferred.
• Minimum 4 years post-MBA or 7 years post-college experience.
• Experience in Consumer-Packaged Goods (CPG) industry required.

Responsibilities

• Analyze consumer insights, market trends, and competitive dynamics to identify opportunity spaces.
• Develop product concepts, positioning, and claims aligned with consumer needs and business objectives.
• Partner with cross-functional teams to advance concepts from insight to market launch.
• Support business case development, including market sizing and financials.

Skills

Consumer insights

Market trends

Strategic thinking

Cross-functional collaboration

Communication

Education

Bachelor's degree

MBA preferred

Job description

## Manager, Marketing InnovationApplylocations: West Hills, CAtime type: Full timeposted on: Posted Todayjob requisition id: R12494**HELP US BRING THE GIFT OF HEALTH TO LIFE.** Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.**This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.****This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.****THE ROLE**The **Manager, Marketing Innovation** will play an important role in shaping the future growth pipeline for Nature Made. This high-impact role supports cross-functional innovation projects from consumer and market insight through concept development, business case building, commercialization, and launch readiness.In this role, reporting to the Senior Manager, Marketing Innovation, you’ll be working on the forefront of emerging scientific and consumer trends, with high exposure to senior leadership and the unique opportunity to translate consumer insights into differentiated, science-backed products that enable consumers to live healthier lives.**RESPONSIBILITIES****Critical contributions this role is accountable for include:*** **Consumer & Market Insights** Analyze and synthesize consumer insights, market trends, and competitive dynamics to identify opportunity spaces and inform innovation strategy within priority need states* **Innovation Strategy & Concept Development** Develop product concepts, positioning, and claims informed by consumer needs, scientific substantiation, and business objectives, ensuring clear strategic rationale* **Cross-Functional Partnership** Partner with cross-functional teams (Science & Technology, Regulatory, Legal, Finance, Sales) to align on and advance strategically grounded innovation initiatives from concept through commercialization* **Business Case Development** Support development of business cases, including market sizing, financials, and key assumptions, ensuring recommendations are rooted in strategic insights and growth opportunities* **Commercialization & Launch Support** Partner with Brand and Sales teams to support commercialization planning and execution, including development of consumer-facing messaging grounded in science**THE IDEAL CANDIDATE**The ideal candidate brings strong strategic thinking, analytical rigor, and a collaborative mindset. They are able to translate insights, data, and scientific inputs into clear strategic choices and actionable recommendations, while working effectively across functions.* Strong communication and storytelling skills* Ability to balance strategic thinking with executional excellence* Curiosity about consumers, wellness trends, ingredients, and emerging benefits* Analytical mindset with ability to leverage data to inform decisions* Ability to navigate ambiguity and define clear direction in complex situations* Collaborative approach with strong influencing skills* Ability to translate scientific concepts into consumer-relevant benefits and claims**CRITICAL SUCCESS FACTORS****You’ll be most successful in this role if you have:*** Experience supporting new product innovation and commercialization, with a clear understanding of how to advance concepts from insight to market* Strong ability to translate consumer insights and market data into clear, strategically grounded innovation opportunities* Analytical acumen, with experience using syndicated and custom data to inform strategy, prioritize opportunities, and guide decision-making* Demonstrated ability to work cross-functionally and influence stakeholders to align on strategic direction and drive initiatives forward* Strong business and financial acumen, with the ability to connect innovation initiatives to growth, profitability, and broader business objectives**EXPERIENCE*** Requires a four-year college or university degree or its equivalent, MBA preferred* Requires a minimum of 4 years’ experience post-MBA or 7 years post-college, with at least 2 years supporting innovation, new product development, or commercialization.* Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry**OUR OFFER** Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.**SALARY RANGE****National Target Base Pay Range: $117,000.00 - $195,000.00**. The salary range for this position is based on national standards. **For candidates in California and New York metro the Target Base Pay Range is $130,000 - $216,000**, to reflect the cost of living and market conditions in those areas.Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits. **DISCLOSURE:****Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.**Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [e-mail].*Disclaimer* The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.**CALIFORNIA FAIR CHANCE ACT:**Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.**JOB ALERT FRAUD:**We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [e-mail].**DISCLOSURE:****Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.**