Brand Manager - Growth & Innovation for Iconic Beers

Pabst Brewing Company; Rapid City (SD); On-site; USD 110,000 - 125,000; Full time

Job summary

Pabst Brewing Company is seeking a Brand Manager in Los Angeles to own the day-to-day management of the Pabst portfolio, including Pabst Blue Ribbon, Pabst Light, and Innovation Projects. You will partner with the Brand Director to drive strategy and commercial performance, guiding creative development and innovation from concept to launch.

You will balance long-term brand health with short-term opportunities, lead cross-functional campaigns, and work closely with Sales to strengthen retail

Qualifications

• 5-8 years of experience building consumer brands within CPG/beverage or adjacent industries.
• Experience writing creative briefs and guiding creative development from concept through launch.
• Ability to balance brand strategy with commercial performance and retail execution.

Responsibilities

• Grow the business by developing annual plans, forecasting, budgeting, and performance tracking.
• Lead development of integrated marketing campaigns across retail, digital, and experiential.
• Champion culturally relevant work while aligning with business objectives.
• Guide product launches and analyze post-launch learnings for future initiatives.
• Partner with Sales to strengthen retailer strategies and activation plans.

Skills

Brand management

Marketing strategy

Consumer insights

Retail execution

Creative briefs

Cross-functional leadership

Budget management

Job description

Pabst Brewing Company is seeking a Brand Manager in Los Angeles to own the day-to-day management of the Pabst portfolio, including Pabst Blue Ribbon, Pabst Light, and Innovation Projects. You will partner with the Brand Director to drive strategy and commercial performance, guiding creative development and innovation from concept to launch.

You will balance long-term brand health with short-term opportunities, lead cross-functional campaigns, and work closely with Sales to strengthen retail