Brand Manager, Emerging Business

Blue Diamond Growers; United States; Hybrid; USD 127,000 - 165,000; Full time

Job summary

Blue Diamond Growers is seeking a Brand Manager to lead Emerging Business, combining brand strategy, commercial problem-solving, and innovation. You will own strategy, influence investments, and steer cross-functional teams to grow a portfolio of next-generation products and businesses.

The role requires analyzing performance, identifying growth opportunities, and executing marketing plans across Product, Price, Promotion, and Place to deliver measurable results.

Qualifications

• 5+ years in CPG brand management, marketing or related commercial experience.
• Ability to use syndicated and financial data to diagnose performance and inform recommendations.
• Strong grasp of Product, Price, Promotion, and Place and their impact on performance.
• Experience in brand positioning, portfolio development, commercialization, and go-to-market execution.
• Proven ability to lead cross-functional work and influence without direct authority.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Build deep understanding of the business using consumer, customer, and financial data to identify growth opportunities.
• Lead cross-functional teams to execute marketing mix and strategy.
• Set KPIs, growth priorities, investment plans, and go-to-market strategies.
• Direct packaging development and the core selling story and materials.
• Evolve the portfolio through Stage Gate from opportunity to commercialization.
• Collaborate with Sales, Finance, Insights, Ops, Procurement, Shopper Marketing, and external partners.
• Monitor results and adjust course to improve business outcomes.

Skills

Brand management

Data-driven decision making

Marketing fundamentals

Cross-functional leadership

Storytelling & presentation

Education

Bachelor's degree in Business Administration or Marketing

Job description

Work Shift: Day Pay Type: Salary Hourly Rate (if applicable): N/A Targeted Base Salary Range (if applicable): $126,900.00 - $164,700.00

JOB OVERVIEW

Emerging Business is where Blue Diamond builds what's next. The Brand Manager sits at the intersection of Brand Management and Innovation, helping turn new and emerging businesses into meaningful, scalable sources of growth. This role combines business ownership, brand strategy, commercial problem-solving and innovation. You'll build a deep understanding of business performance, identify what will unlock growth, and lead cross-functional teams to act. You'll shape strategy, influence investment decisions, strengthen in-market execution and evolve the portfolio - using the full marketing mix to build stronger businesses.

RESPONSIBILITIES

Build a deep understanding of the business, connecting consumer and customer, syndicated and financial performance to understand what is driving results and where opportunities exist. Diagnose performance and recommend solutions, using Product, Price, Promotion and Place as interconnected levers to address challenges such as velocity, distribution, assortment, positioning, pricing and execution. Shape business strategy and annual plans, developing recommendations for KPIs, growth priorities, innovation and renovation, marketing investment, and key risks and opportunities; partner with Sales and Finance on volume, promotion, trade investment and P&L implications. Set marketing priorities and lead execution in partnership with expert teams, ensuring activity is grounded in the business need and delivers against clear objectives. Directly lead packaging development and the core selling story and materials that bring the business strategy to customers. Evolve the portfolio, identifying opportunities for renovation, optimization and expansion and leading initiatives through Blue Diamond’s Stage Gate process from opportunity through commercialization. Lead cross-functionally, bringing together Sales, Finance, Insights, Operations/Supply Chain, Procurement, Shopper Marketing, Project Management and external partners to make decisions, solve problems and move the business forward. Evaluate results and adjust course, continually assessing what is working, what is not and where the business should act differently.

HOW YOU LEAD

• Proactive and accountable - sees opportunities and challenges and moves against them without waiting for direction.
• Business-minded and solutions-oriented - moves naturally from data and insight to diagnosis, recommendation and action.
• Engaging and influential - communicates with energy and conviction that creates confidence, momentum and belief.
• Resilient and adaptable - stays constructive and effective through ambiguity, setbacks and shifting priorities.
• Curious and results-driven - digs beneath the surface, asks strong questions and remains focused on improving business outcomes.
• Clear and compelling communicator - distills complex information into strong stories, recommendations and decisions.

MIMIMUM REQUIREMENTS

• 5+ years of CPG Brand Management, Marketing or related commercial experience.
• Demonstrated ability to use syndicated and financial data to diagnose business performance and develop actionable recommendations.
• Practical understanding of marketing fundamentals - Product, Price, Promotion and Place - and how they influence business performance.
• Experience in brand positioning, portfolio development, commercialization, and go-to-market execution.
• Demonstrated ability to lead cross-functional work and influence without direct authority.
• Strong written, verbal and presentation skills.
• Bachelor’s degree in Business Administration, Marketing or related field.
• Travel: Approximately 5-10%; hybrid work model.
• Preferred: Experience with emerging businesses, business renovation or new business development; exposure to P&L management, annual planning, consumer insights, innovation and/or agency management.

PHYSICAL DEMANDS

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Employees work under typical office conditions, and the noise level is usually quiet.

INDUSTRY COMMITMENT

Blue Diamond Growers is an Equal Opportunity and E-Verify Employer EOE/Minorities/Females/Vet/Disability.
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.

WHY BLUE DIAMOND?

In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE.

ABOUT BLUE DIAMOND

In 1910 a cooperative of 230 California almond growers formed with the following core values: To build strong relationships among growers and with their customers; To communicate directly and honestly; and To work as a team to realize the best return on their investment. More than a century later, Blue Diamond Growers still adheres to these values at every level of our operation. Our employees are strongly committed to the brand and to each other - the word family is often used to describe our culture. Today, Blue Diamond Growers represents more than 3,000 almond growers in California - the state that provides over 80% of the world's supply. We are one of the most recognized food brands in the world, with annual sales exceeding $1billion. We believe in transparency and honest communication. Our work style is team-based, working together to innovate, process, and distribute the best almond products to the world. After more than 100 years, our core values of integrity, partnership, innovation and quality remain strong. Our commitment to excellence has driven Blue Diamond's unprecedented growth, innovation, high quality, and value. You'll find these values at work throughout our company. We strive for a diverse workforce, always aiming for greater levels of inclusion. In addition to a robust benefits package, we offer an employee wellness and fitness program, in which a majority of our workforce currently participates.