Brand Manager

Love&Cookies; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Love&Cookies is seeking a Brand Manager to turn consumer insights into growth, craft retailer stories, and lead cross-functional campaigns from concept to execution.

You will partner with the Founder and Fractional CMO to shape the annual growth plan, monitor performance with dashboards, and collaborate with retailers on promotions and digital campaigns to drive awareness and velocity.

Qualifications

• 3-5+ years of experience in Brand Management, Brand Marketing, or Category Marketing within consumer packaged goods.
• Experience with syndicated data platforms such as SPINS and retailer.
• Strong analytical skills with the ability to turn data into actionable recommendations.

Responsibilities

• Partner with the Founder and Fractional CMO to develop and execute the annual brand growth plan.
• Translate consumer insights into actionable growth initiatives.
• Champion consistency across every consumer touchpoint.
• Analyze syndicated data to identify opportunities for growth.
• Build category, consumer, and brand stories for retailer presentations.
• Develop retailer-specific marketing recommendations based on shopper behavior.
• Monitor competitive activity and emerging consumer trends.
• Develop and execute digital campaigns (Instacart, Ibotta, paid channels).
• Measure program effectiveness and recommend improvements.
• Identify scalable programs across retailers.

Skills

Brand management

Brand marketing

Category marketing

Analytical skills

Storytelling

Education

Bachelor's degree in Marketing

Job description

About the Role

If you're someone who loves consumer insights as much as creative ideas, enjoys solving problems, and wants to leave your fingerprints on a brand with enormous potential, we'd love to meet you.

What You'll Do

Brand Strategy & Growth

• Partner with the Founder and Fractional CMO to develop and execute the annual brand growth plan.
• Translate consumer insights into actionable growth initiatives.
• Champion consistency across every consumer touchpoint.

Retail & Category Insights

• Analyze syndicated data to identify opportunities for growth.
• Build compelling category, consumer, and brand stories that support retailer selling presentations.
• Identify velocity opportunities across existing retail partners.
• Develop retailer-specific marketing recommendations based on shopper behavior and performance data.
• Monitor competitive activity and emerging consumer trends.
• Develop creative shopper marketing programs that drive trial, repeat purchase, and velocity.
• Collaborate with retail partners on promotional opportunities, seasonal programs, sampling, and merchandising.
• Develop and execute effective digital campaigns, including Instacart, Ibotta, and paid retailer channels.
• Measure program effectiveness and recommend improvements.
• Identify scalable programs that can be adapted across multiple retailers.

Brand Campaigns & Partnerships

• Develop integrated marketing campaigns that increase awareness and drive purchase.
• Identify and execute strategic partnerships with complementary brands, influencers, organizations, and events.
• Support new product launches from concept through execution.

Performance & Analytics

• Measure marketing performance across campaigns and channels.
• Develop dashboards and reporting to monitor brand health and retail performance.
• Present findings and recommendations to leadership.
• Continuously identify opportunities to improve marketing effectiveness and return on investment.

Who You Are

• 3-5+ years of experience in Brand Management, Brand Marketing, or Category Marketing within consumer packaged goods.
• Experience working with syndicated data platforms such as SPINS and retailer.
• Strong analytical skills with the ability to turn data into compelling business recommendations.
• Excellent storyteller with experience building retailer presentations.
• Creative thinker who enjoys generating new ideas as much as executing them.
• Highly organized with exceptional project management skills.
• Strong communicator who enjoys collaborating across teams.
• Passionate about food, entrepreneurship, and building brands that matter.