Brand Manager

GR8_TECH; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Sports

Medical

Mental health

Home office

Languages

Job summary

GR8_TECH is seeking a Brand Manager to plan and execute the company’s brand strategy in the B2B iGaming sector. You will oversee sponsorships, manage budgets, and coordinate with creative, product, and performance teams to drive recognition and engagement across markets.

The role requires a Bachelor’s degree and 5+ years in brand management or marketing communications, with strong messaging, partnerships experience, and exceptional communication skills in English.

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, Business, or a related field.
• 5+ years of experience in brand management, marketing communications, or a related role.
• Experience in developing and implementing brand strategies, positioning, messaging, and campaigns.
• Experience managing sponsorships and partnerships, including negotiations, activations, and performance evaluation.
• Experience briefing creative teams and overseeing production of brand assets and multimedia content.
• Strong understanding of brand research, brand equity measurement, and campaign performance reporting.
• Excellent project management skills, including budget management, planning, and coordination across multiple teams.
• Strong strategic and analytical thinking, with the ability to translate business goals and market insights into actionable brand initiatives.
• Excellent communication and stakeholder management skills, with the ability to build strong relationships and influence cross-functional teams.
• Fluent English, both written and spoken.

Responsibilities

• Brand Strategy & Execution: Develop and implement brand plans aligned with objectives and target markets.
• Maintain brand positioning, messaging, and guidelines across campaigns and customer touchpoints.
• Plan and deliver brand campaigns with creative, content, social media, and performance teams.
• Monitor brand awareness, perception, and equity through research and feedback; translate insights into improvements.
• Manage brand budgets, timelines, and reporting; evaluate investments.
• Sponsorships & Partnerships: Own sponsorship portfolio from evaluation to activation and reporting.
• Coordinate with Legal and Finance on agreements and payments.
• Develop activation plans with Brand Experience and other teams.
• Evaluate sponsorship performance and recommend expansions or discontinuations.

Skills

Brand management

Marketing communications

Sponsorships

Budget management

Project management

Strategic thinking

Stakeholder management

English fluency

Education

Bachelor’s degree in Marketing, Brand Management, Communications, Business, or related field

Job description

Описание

GR8_TECH builds B2B iGaming platforms for operators who play to lead. We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions. With 1000+ GR8 people across locations and time zones, we don’t just ship technology — we help operators build success stories across brands, markets, and geos. Our ambition drives us. Our people make it real. If you’re a challenger in spirit and a champion in action — join us.

Why this role exists

The purpose of this role is to plan and execute the company’s brand strategy to strengthen recognition, differentiation, and reputation in the B2B iGaming sector. The role translates business priorities into brand campaigns, consistent communications, and engaging brand experiences. Additionally, it oversees all sponsorship activities, from opportunity assessment and negotiation to activation and performance evaluation.

Задачи

Brand Strategy & Execution

Develop and implement brand plans aligned with business objectives, product priorities, and target markets. Maintain and evolve brand positioning, messaging, and guidelines, ensuring consistency across campaigns and customer touchpoints. Plan and deliver brand campaigns, coordinating creative, content, social media, and performance activities with relevant teams. Monitor brand awareness, perception, and equity through research, audience feedback, and competitive analysis, translating insights into improvements. Manage brand budgets, timelines, and reporting, evaluating the effectiveness of brand investments.

Sponsorships & Partnerships

Own the sponsorship portfolio and oversee all sponsorship matters, including research, evaluation, negotiation, contracting, activation, renewals, and reporting. Assess opportunities against audience relevance, brand fit, commercial priorities, and expected value. Coordinate with Legal and Finance on agreements, payments, and contractual obligations. Manage relationships with sponsorship partners, ensuring agreed rights, benefits, and deliverables are fulfilled. Develop activation plans with the Brand Experience team and other marketing teams to maximise visibility and audience engagement. Evaluate sponsorship performance and recommend opportunities to expand, improve, renew, or discontinue partnerships.

Требования

Brief and coordinate with the Creative department on brand assets, campaign materials, videos, photography, and other multimedia content. Oversee production and delivery against agreed briefs, ensuring brand consistency, quality, and timely execution. Work with SMM specialists to translate brand priorities into social campaigns and consistent audience engagement. Collaborate with the Brand Experience team on offline events, aligning event branding, creative assets, and sponsorship activations with brand objectives. Partner with Communications and Performance teams to ensure consistent messaging across communications, content, and acquisition campaigns. Work with Marketing Operations to maintain clear workflows, approval processes, and accessible brand assets.

What makes you a GR8 fit

Bachelor’s degree in Marketing, Brand Management, Communications, Business, or a related field. 5+ years of experience in brand management, marketing communications, or a related role. Proven experience in developing and implementing brand strategies, positioning, messaging, and campaigns. Experience managing sponsorships and partnerships, including negotiations, activations, and performance evaluation. Experience briefing creative teams and overseeing the production of brand assets and multimedia content. Strong understanding of brand research, brand equity measurement, and campaign performance reporting. Excellent project management skills, including budget management, planning, and coordination across multiple teams. Strong strategic and analytical thinking, with the ability to translate business goals and market insights into actionable brand initiatives. Excellent communication and stakeholder management skills, with the ability to build strong relationships and influence cross-functional teams. Fluent English, both written and spoken. Experience in B2B iGaming, Tech, or SaaS industries. Master’s degree or relevant certifications in brand strategy, digital marketing, or project management.

Условия

• Sports
• Medical
• Mental health
• Home office
• Languages

Work-life & support Paid maternity/paternity leave + monthly childcare allowance. 20+ vacation days, unlimited sick leave, emergency time off. Remote-first + tech support + coworking compensation. Team events (online/offline/offsite). Learning culture with internal courses + growth programs.

Our culture & core values

GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back. FUELLED BY TRUST: we’re open, honest, and have each other’s backs. OWN YOUR GAME: we take initiative and own what we do. ACCELER8: we move fast, focus smart, and keep it simple. CHALLENGE ACCEPTED: we grow through challenges and stay curious. BULLETPROOF: we’re resilient, ready, and always have a plan.