Brand Manager

Dollar Shave Club; Durham (NC); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefit plans

401(k) with company match

Unlimited vacation

Half-day Fridays

Job summary

Dollar Shave Club is seeking a Brand Manager for their Women’s portfolio located in Durham, North Carolina. The ideal candidate will lead brand positioning and innovation for the Women’s line, driving marketing strategies across various channels.

This full-time role requires strong leadership in consumer insights, product development, and go-to-market strategies to enhance brand equity. Competitive compensation includes a salary range of $100,000–$130,000 along with various comprehensive benefits.

Qualifications

• 4+ years of CPG brand management or marketing experience, omnichannel background preferred.
• Experience in innovation end-to-end across Retail, DTC, and Amazon.
• Ability to turn consumer insights into brand strategy.

Responsibilities

• Own sales performance tracking across all channels and lead quarterly business reviews.
• Lead innovation end-to-end from identifying consumer tensions through launch.
• Serve as the consumer voice for the Women’s line across all conversations.

Skills

Consumer empathy

Project management

Leadership

Education

Bachelor’s degree in Marketing or related field

Job description

Brand Manager

Location: Durham, North Carolina

Role Summary

We are looking for a Brand Manager to own DSC’s Women’s portfolio, a dedicated line for female consumers. This growth‑focused, entrepreneurial role is central to one of DSC’s most strategically important expansions. You will be the consumer voice for the Women’s line, responsible for establishing brand positioning, building the innovation pipeline, and driving product and marketing strategy across DTC, Retail, and Amazon.

You’ll partner closely with Product Development, Finance, Insights, Creative, and Channel leads and report directly to the Chief Brand & Innovation Officer. This is a build role; you will solidify the consumer voice, the RTB framework, and the innovation roadmap for a brand that is expanding.

Responsibilities

• Serve as the consumer voice for the Women’s line across all internal and cross‑functional conversations
• Own brand messaging from planned campaigns to earned media to growth strategy
• Establish and maintain the consumer target, RTBs, and brand positioning grounded in DSC’s overall equity
• Build and maintain the strategic growth plan for the Women’s portfolio
• Own sales performance tracking across all channels and lead quarterly business reviews for the portfolio
• Monitor ratings & reviews and the competitive landscape to surface insights and inform strategy
• Track household penetration and develop audience growth plans in partnership with Brand Strategy & Insights
• Lead innovation end‑to‑end from identifying consumer tensions through commercial launch
• Own concept testing, consumer validation, P&L development, and demand forecasting for new products
• Lead packaging development in partnership with Design and Product Development
• Build and own a 2‑year Women’s innovation and growth roadmap
• Develop and lead go‑to‑market strategy for all new product launches, positioning, messaging, and full‑funnel campaign planning
• Build channel‑specific launch toolkits for Retail, Amazon, and DTC
• Partner with Creative on briefs, copy direction, and asset development
• Ensure the Women’s brand story is told with consistency and precision across every touchpoint

Requirements

• Bachelor’s degree in Marketing or a related field
• 4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred
• Experience owning innovation end‑to‑end across Retail, DTC, and Amazon
• Proven track record planning and executing go‑to‑market launch campaigns for new products
• Background in Women’s personal care, beauty, or grooming strongly preferred
• Experience building or launching a new brand or sub‑brand is a plus
• Strong consumer empathy and the ability to deeply understand and represent the female consumer
• Ability to turn consumer insights into winning brand strategy and go‑to‑market plans
• Financial aptitude with comfort in P&L ownership, pricing, and demand forecasting
• Strong leadership, organizational, and project management skills
• Clear, confident communicator across briefs, presentations, and cross‑functional teams
• Action‑oriented, results‑focused, and comfortable in a fast‑moving, test‑and‑learn environment

Benefits & Compensation

Compensation: $100,000–$130,000 + Bonus

This is a full‑time exempt position. The position is in‑office, working out of our HQ in Durham, North Carolina 4x a week.

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short‑term disability and long‑term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half‑day Fridays year‑round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club products
• Monthly cell phone stipend

Equal Opportunity Employer

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable accommodation is available for qualified applicants with a disability. Please advise us of any accommodations you request via [e-mail].

Dollar Shave Club participates in the E‑Verify program.