Brand Manager

Aflac; Columbus (GA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Aflac in Columbus, GA seeks a Brand Marketing professional to join the Brand & Creative Services division. This hybrid role requires you to report to an office in Columbus for at least 60% of the week and work from home otherwise, with travel up to 25%.

You will analyze market trends, manage multiple high-value projects, develop campaign reports, and collaborate with internal and external partners to drive growth and brand impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field
• 4–6 years of professional job-related experience
• 2–4 years experience in a fast paced brand marketing environment
• Master's degree in Marketing, Business Administration or related field

Responsibilities

• Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance
• Monitors and reports performance against KPIs; identifies opportunities and concerns to drive growth and profitability
• Develops reports and presents on campaign efforts, successes, etc.

Skills

Communication

Project management

Creativity

Strategic thinking

Problem solving

Relationship management

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration or related field

4–6 years of professional experience

2–4 years in fast-paced brand marketing

Master's degree in Marketing or related field

Job description

The Company: Aflac Columbus
The Location:
GA, US, 31999
The Division: Brand & Creative Services
Job Id: 9817
Salary Range: : $85,000 - $115,000
Job Posting End Date: September 11, 2026

We’ve Got You Under Our Wing

We are the duck. We develop and empower our people, cultivate relationships, give back to our community, and celebrate every success along the way. We do it all… The Aflac Way.

Aflac, a Fortune 500 company, is an industry leader in voluntary insurance products that pay cash directly to policyholders and one of America's best-known brands. Aflac has been recognized as Fortune’s 50 Best Workplaces for Diversity and as one of World’s Most Ethical Companies by Ethisphere.com.

Our business is about being there for people in need. So, ask yourself, are you the duck? If so, there’s a home, and a flourishing career for you at Aflac.

Worker Designation

This role is hybrid. This means you will be expected to report to one of our Aflac offices located in Columbus, GA for at least 60% of the work week. You will work from your home (within the continental US) for the remaining portion of the work week. Details of this schedule will be discussed with your leadership.

What does it take to be successful at Aflac?

• Acting with Integrity
• Communicating Effectively
• Pursuing Self-Development
• Serving Customers
• Supporting Change
• Supporting Organizational Goals
• Working with Diverse Populations

What does it take to be successful in this role?

• Excellent communication skills and interpersonal skills to manage interactions with internal and external partners; also in the creation of decks derived from various research and analyses of brand marketing programs and the market environment; Possess skills in tailoring messages in a manner that relates and resonates to different audiences.
• Experience managing multiple projects at once in a fast paced environment
• Must be a creative and strategic thinker, capable of prioritizing and managing multiple projects and tasks, and meet their deadlines,
• Must have exceptional problem-solving skills, and a positive can-do attitude; work comfortably in a group setting, be proactive and have a thirst for knowledge, and have an ability to deliver results exceeding expectations, and display composure under stress.
• Must possess outstanding communication skills necessary in the conveyance of clear, concise, and unambiguous information.
• Facilitate smooth and efficient execution of duties by brand marketing personnel and collaborating team members.
• Strong communication skills to manage interactions with internal and external partners, and in the creation of decks derived from various research and analyses of the brand marketing programs and the market environment.
• Ability to influence and manage relationships, establishing long-term and meaningful external connections on behalf of the business.

Education & Experience Required

• Bachelor's Degree in Marketing, Business Administration or related field
• Four to six years of professional job-related work experience
• Two to four years experience in a in a fast paced brand marketing environment
• Proven and successful experience working with a team on high-value business projects portraying successful project management, time management, and people management skills

Or an equivalent combination of education and experience

Education & Experience Preferred

• Master's degree in Marketing, Business Administration or related field

Travel

Travel is less than or equal to 25%.

Principal Duties & Responsibilities

• Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance
• Monitors and reports performance against KPIs; Identifies opportunities and concerns to drive growth and profitability.
• Develops reports and presents on campaign efforts, successes, etc.