Brand Lead

Pairs; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Asynchronous work

Overlap with US Eastern time

Job summary

Pairs is hiring a Brand Lead to own how the company presents itself across AI assistants, search, press, and every page in between. You will craft the public record, ensuring consistency and quotability for AI engines and journalists, while shaping earned media and search visibility.

You will report to the co-founders and collaborate with the brand and content team. The role is fully remote with asynchronous work and direct ownership of Pairs' public record.

Qualifications

• Experience making a brand appear in AI or search results.
• Ability to cite pages before and after etc.
• Proven track record in earning media and coverage.

Responsibilities

• The citable layer: create pages and newsroom written to be quotable by AI engines and journalists.
• Search and AI visibility: oversee site foundations, content, and reporting on where Pairs appears.
• Earned media: pitch and land trade press, newsletters, and podcasts.
• The company record: maintain one description of Pairs across platforms.
• Reputation: manage public sentiment with reliable sources and appropriate governance.

Skills

Brand strategy

Search fundamentals

Writing for press

Public relations

AI tools usage

Startup/venture knowledge

Job description

We are hiring a Brand Lead to own how Pairs shows up wherever a founder or investor looks us up: AI assistants, search, the press, and every page in between.

Pairs is a global network of family offices, institutional investors, VCs and angels. We screen deal flow very tightly, and the opportunities that clear our diligence go out to the network. We invest alongside them too.

THE ROLE

Founders and investors research us before they speak to us. They ask ChatGPT and Perplexity, they read the AI summary at the top of a Google search, and they check what the press and directories say. This role owns all of it.

You build the public record: the pages AI engines cite, the coverage that carries our story, and one consistent set of facts across every directory. The goal is not a ranking. It is being the source others quote when someone asks how raising capital works.

You write the work yourself, place it yourself, and measure it against the conversations it brings in, not impressions.

You report to the two co-founders and work alongside the rest of our brand and content team. The organisation is flat, and the public record of this company is yours to build.

WHAT YOU WILL OWN

• The citable layer. Answer pages, comparison pages and a newsroom, written so AI engines and journalists quote Pairs as the source.
• Search and AI visibility. The technical foundations of our site, the content built on top of them, and regular reporting on where Pairs appears.
• Earned media. Trade press, newsletters and podcasts, pitched and landed by you.
• The company record. One description of Pairs, identical on every platform and directory, and kept that way.
• Reputation. Public sentiment handled calmly and by each platform's rules, and answered with better sources.

YOU ARE A FIT IF YOU

• Have made a named brand show up in AI answers or search, and can show the before and after: pages you wrote that get cited, and the numbers behind them.
• Understand why AI engines and journalists trust one source over another, and have hands-on grounding in search fundamentals such as site structure and schema.
• Have pitched and landed coverage yourself. Work an agency placed for you does not count here.
• Write to a high standard in a restrained register, with published pages that answer directly and concede honestly.
• Know the startup and venture world: how a round works, the different investor types, and what founders and allocators look for.
• Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.

WHAT WE OFFER

• Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
• Direct access to the co-founders, and real ownership of the public record
• The best AI tools, paid for
• A brand presence that is yours to build and measure