Brand Identity Art Director for Services Campaigns

Apple, Inc.; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Apple's Marcom LA Design team crafts identities and identity-led campaigns for Apple's services, products, and events—bringing ideas to life through conceptual rigor, hands-on ideation, and systems thinking.

As an Art Director, you will build scalable identity systems, oversee production, collaborate with vendors and partners, and ensure consistency and craft across campaigns and applications, contributing to Apple's brand storytelling.

Qualifications

• 7+ years of experience building brand identities and campaigns, with design as a core discipline.
• A portfolio demonstrating strong design principles, art direction, typography, color, and visual communication across identity or campaign work.
• Industry experience as a designer and art director, contributing to the creative development process from concept to final production.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong understanding of how identity systems scale and translate across multiple applications, formats, and contexts.
• Bachelor's degree in design or equivalent industry experience.

Responsibilities

• Develop and execute brand identities and identity‑led campaigns from initial concept through final production.
• Build scalable identity systems that support multiple campaigns, ensuring consistency, clarity, and creative excellence across applications.
• Translate strategic briefs into clear, compelling design concepts grounded in strong conceptual thinking and systematic design.
• Art direct external partners including vendors, illustrators, photographers, and graphic designers, providing clear guidance and actionable feedback.
• Contribute to presentations and reviews, synthesize feedback, and refine work to align with creative and strategic goals.
• Collaborate across functions and manage personal workload across concurrent projects to deliver high‑quality work on schedule.
• Ensure excellence in craft across typography, color, composition, imagery and visual systems.

Skills

Brand identities

Art direction

Typography

Color theory

Visual communication

Campaign design

Education

Bachelor's degree in design or equivalent industry experience

Tools

Adobe Creative Suite

Illustrator

Photoshop

InDesign

Job description

Apple's Marcom LA Design team crafts identities and identity-led campaigns for Apple's services, products, and events—bringing ideas to life through conceptual rigor, hands-on ideation, and systems thinking.

As an Art Director, you will build scalable identity systems, oversee production, collaborate with vendors and partners, and ensure consistency and craft across campaigns and applications, contributing to Apple's brand storytelling.