Brand Identity Architect

Conversion AI; Santa Fe (NM); On-site; USD 90,000 - 130,000; Full time

Job summary

Conversion is seeking a Brand Designer in San Francisco to own our visual identity across web, social, launch creative, decks, and collateral. You’ll shape the identity system, provide craft standards, and ensure consistency as the company scales.

This is a hands-on brand and identity role with portfolio-driven expectations. The role is in-person five days a week in San Francisco, requiring fluency in key design tools and a passion for typography, color, and layout.

Qualifications

• Portfolio of identity work built from the ground up.
• Fluent in core tools and quick to learn new ones.
• Exceptional attention to detail, down to kerning.
• Can take a project from concept to finished build with little direction.
• Clear, opinionated POV on typography, color, layout, composition.
• Works well across product, sales, and marketing.

Responsibilities

• Own the visual identity: logo, type, color, grid, motion language.
• The look and feel of Conversion everywhere it shows up: web, social, decks, collateral, launch creative.
• Launch work end to end: the launch video, the webpage, the assets, the story.
• The craft bar for anything visual that leaves the building.
• The brand system that lets the team move fast without routing through you.
• Motion and video where the brand needs it: launch films, product moments, social cuts.
• Track performance and iterate based on feedback.

Skills

Portfolio of identity work

Attention to detail

Concept to finished build

Typography & color

Cross-functional collaboration

Brand ownership

Tools

Figma

Illustrator

After Effects

Lottie

Figma Motion

Claude Design

Job description

Conversion is seeking a Brand Designer in San Francisco to own our visual identity across web, social, launch creative, decks, and collateral. You’ll shape the identity system, provide craft standards, and ensure consistency as the company scales.

This is a hands-on brand and identity role with portfolio-driven expectations. The role is in-person five days a week in San Francisco, requiring fluency in key design tools and a passion for typography, color, and layout.