Brand & Growth Architect for a Live Entertainment Club

Central Valley Fuego FC; Fresno (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Central Valley Fuego FC is seeking a Head of Brand & Growth to rethink what a soccer club can be and to drive attendance and engagement across the Central Valley.

You'll lead a bold, multi-channel growth program spanning paid media, social, email, SMS, grassroots marketing, partnerships, PR, content, events, ticketing and matchday activations to build a live entertainment brand people care about.

Qualifications

• Experience building consumer brands, startups, entertainment properties, hospitality concepts, media companies, agencies or culturally relevant brands may be valuable.
• Sports experience is not required.
• Ability to connect brand and growth initiatives across multiple channels into a cohesive strategy.

Responsibilities

• Develop and execute a bold, multi-channel growth strategy across paid media, social, email and SMS, grassroots marketing and partnerships.
• Lead content, PR, events, ticketing and matchday activations to drive attendance and engagement.
• Build Central ValleyFuego FC into a recognizable live entertainment brand and platform for local entrepreneurs and creators.

Skills

Brand strategy

Growth marketing

Multi-channel marketing

Partnership development

Content creation

Event planning

Attendee acquisition

Brand storytelling

Job description

Central Valley Fuego FC is seeking a Head of Brand & Growth to rethink what a soccer club can be and to drive attendance and engagement across the Central Valley.

You'll lead a bold, multi-channel growth program spanning paid media, social, email, SMS, grassroots marketing, partnerships, PR, content, events, ticketing and matchday activations to build a live entertainment brand people care about.