Brand Graphics Manager – Identity Systems & Governance

WellStar Health System; South Carolina; On-site; USD 90,000 - 140,000; Full time

Job summary

Wellstar Health System seeks a Brand Graphics Manager to steward our visual identity across the enterprise. You will lead creation of brand guidelines, governance processes, and asset libraries, partnering with marketing, communications, digital, and service lines to ensure a consistent, differentiated brand expression.

You will drive design standards across print, digital, environmental, and multimedia channels, advising internal teams and external partners while maintaining a framework for

Qualifications

• Minimum 6 years of progressively responsible experience in graphic design, brand management, creative services, or visual communications.
• Minimum 3 years developing, implementing, and governing enterprise brand standards across multiple channels.
• Minimum 3 years managing complex visual identity systems for large, matrixed organizations; healthcare, hospitality, or service industries preferred.
• Minimum 3 years collaborating with senior leaders, creative teams, agencies, and cross-functional stakeholders to drive brand consistency.
• Minimum 3 years overseeing digital asset management systems, design templates, and brand governance processes.

Responsibilities

• Brand Identity Strategy and Stewardship: develop, evolve, and govern Wellstar's visual identity system, templates, and asset libraries.
• Brand Standards Management: enforce enterprise-wide brand guidelines across marketing, digital, communications, and operations.
• Creative Consultation: partner with leaders to translate objectives into cohesive visual solutions; advise on graphics and identity matters.
• Design Systems and Asset Management: manage toolkits, asset libraries, and templates for scalable execution.
• Education, Training, and Governance: create programs to educate teams and vendors on brand standards.
• Industry Trends and Improvement: monitor trends and healthcare branding practices to refine the system.
• Performs other duties as assigned.

Skills

Brand identity systems

Graphic standards

Typography

Color theory

Layout

Visual storytelling

Brand governance

Adobe Creative Cloud

Adobe Experience Manager

Project management

Stakeholder influence

Verbal and written communication

Cross-functional collaboration

Education

Bachelor's Advertising

Bachelor's Art

Bachelor's Design

Bachelor's Business Administration/Management

Bachelor's Marketing

Other / Related Field

Tools

Adobe Creative Cloud

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Wellstar Health System seeks a Brand Graphics Manager to steward our visual identity across the enterprise. You will lead creation of brand guidelines, governance processes, and asset libraries, partnering with marketing, communications, digital, and service lines to ensure a consistent, differentiated brand expression.

You will drive design standards across print, digital, environmental, and multimedia channels, advising internal teams and external partners while maintaining a framework for