Brand-Focused Visual Designer for Higher Ed Marketing

SUNY Cortland; City of Cortland (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement options

Paid family leave

Tuition reimbursement

Flexible spending accounts

Job summary

SUNY Cortland is seeking a Visual Communications Specialist to design and produce marketing materials that align with brand standards. Working under the Assistant Director of Creative Services, you will manage photography, asset libraries, and production-ready assets to support enrollment and institutional priorities.

The role emphasizes visual storytelling across print and digital channels, with opportunities to contribute to marketing, communications, and enrollment objectives while

Qualifications

• Bachelor’s degree in graphic design, visual communications, or related field.
• Proficiency in graphic design and layout principles.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) or equivalent.
• Experience photographing events and campus environments and editing images for marketing and communications.
• Attention to detail and ability to manage multiple projects and deadlines.

Responsibilities

• Design and produce print and digital materials for enrollment marketing and collateral.
• Develop layouts and production-ready artwork.
• Refine design templates and visual assets.
• Prepare files for print and digital distribution with accuracy.
• Support creative campaigns with visual content and graphics.
• Enforce brand standards and ensure typography, color, and imagery consistency.

Skills

Graphic design

Layout principles

Attention to detail

Project management

Collaboration

Education

Bachelor’s degree in graphic design or related field

Tools

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Job description

SUNY Cortland is seeking a Visual Communications Specialist to design and produce marketing materials that align with brand standards. Working under the Assistant Director of Creative Services, you will manage photography, asset libraries, and production-ready assets to support enrollment and institutional priorities.

The role emphasizes visual storytelling across print and digital channels, with opportunities to contribute to marketing, communications, and enrollment objectives while