Brand Experience Host & Educator

Ellenco Estágios e Treinamentos; United States; Remote; USD 21,000 - 30,000; Part time

Job summary

MKTG Brand Educators (BE) educate consumers on Diageo brands at on, off, and experiential events in the United States. They deliver sampling experiences and help consumers make informed brand choices.

BEs are expected to learn extensive brand knowledge and pass exams, and to complete regular online trainings. This is an Occasional Employment Position with no guaranteed assignment load.

Qualifications

• Outgoing Brand Knowledge and persona of the Brand; translate brand information to consumers.
• Engaging and courteous demeanor to build trust in the brand.
• Reliable—arrive on time and work through the event end.

Responsibilities

• Actively engage and educate consumers at the point of experience and purchase.
• Humanize the brands and build consumer trust through education.
• Lead consumers through a sampling journey of featured products (where allowed).
• Complete digital training for brand programs as directed.
• Adapt to tech platforms to input and retrieve event information.
• Arrive on time, in appropriate attire, and ready to execute promos.
• Distribute Diageo premiums to consumers.
• Follow Responsible Server Guidelines and report violations.
• Pre-merchandise accounts with POS materials as needed.
• Pick up or drop off promotional materials from Event Team.
• Ensure care and return of company property (uniforms, materials).
• Submit post-event recap (ERF) on MKTG site.
• Take digital event photos and contribute to markets' social media.
• Understand brand differences and report competitive activity.

Skills

Outgoing persona

Engaging

Reliable

Job description

MKTG Brand Educators (BE) educate consumers on Diageo brands at on, off, and experiential events in the United States. They deliver sampling experiences and help consumers make informed brand choices.

BEs are expected to learn extensive brand knowledge and pass exams, and to complete regular online trainings. This is an Occasional Employment Position with no guaranteed assignment load.