Brand Engagement Specialist

McAfee; Frisco (TX); On-site; USD 66,000 - 108,000; Full time

Job summary

McAfee is seeking a Brand Engagement Specialist to own the strategy, design, and execution of how the company interacts with customers on social media. You will bridge technical customer support and brand marketing, ensuring all public and private interactions reflect McAfee’s voice while delivering top-tier support.

You will design standardized response frameworks, optimize social listening, and build proactive strategies to turn inquiries into positive brand moments while guiding frontline

Qualifications

• 3+ years managing customer care, social media strategy, or brand community management.
• Deep knowledge of native social media platforms and CRM platforms such as Sprinklr, Sprout Social, or Hootsuite.
• Ability to explain complex cybersecurity issues in plain, reassuring language.
• Proven ability to design workflows, analyze sentiment data, and create operational frameworks.

Responsibilities

• Create Response Playbooks for how McAfee responds to inquiries, complaints, and praise on social media.
• Maintain Tone of Voice alignment across platforms.
• Build and update a library of modular, human-sounding response templates.
• Lead Social Care Strategy and Optimization efforts.
• Define platform-specific strategies (e.g., Reddit vs. X).
• Lead Social Listening to identify pain points and trends.
• Design escalation workflows to safely route technical issues to secure channels.
• Coach and mentor frontline agents on designed frameworks.

Skills

Social media strategy

Customer care

Brand community management

Platform mastery

Tools

Sprinklr

Sprout Social

Hootsuite

Job description

Role Summary

As the Brand Engagement Specialist, you will own the strategy, design, and execution of how McAfee interacts with customers on social media. You will bridge the gap between technical customer support and brand marketing. Your primary mission is to ensure every public and private interaction on platforms like X (Twitter), Facebook, Reddit, and Instagram reflects McAfee’s brand voice while delivering top-tier support. You will design standardized response frameworks, optimize our social listening tools, and build a proactive strategy to turn customer support inquiries into positive brand moments.

Position Details

• Create Response Playbooks: Design and maintain the official blueprint for how McAfee responds to customer inquiries, complaints, and praise on social media.
• Tone of Voice Alignment: Ensure all answers maintain a balance of deep technical empathy, clarity, and brand consistency.
• Template Architecture: Build and continuously update a library of modular, human-sounding response templates that agents can customize for fast, accurate replies.
• Social Care Strategy & Optimization
• Platform Strategy: Define specific strategy variations for different platforms (e.g., handling technical troubleshooting on Reddit vs. brand engagement on X).
• Social Listening Execution: Utilize social listening tools to identify customer pain points, viral security trends, and emerging product issues before they
• Escalation Workflows: Build seamless workflows to transfer highly technical security issues or high-profile complaints safely from public comments to secure support channels.
• Team Enablement & Brand Protection
• Coach & Mentor: Guide frontline social support agents on how to use the designed frameworks, ensuring high quality and emotional intelligence in every interaction.

About You

• Experience: 3+ years managing customer care, social media strategy, or brand community management—ideally within a tech or software-as-a-service (SaaS) ecosystem.
• Platform Mastery: Deep knowledge of native social media platforms and modern social customer relationship management (CRM) platforms (such as Sprinklr, Sprout Social, or Hootsuite).
• Communication Skills: Exceptional writing skills with the ability to explain complex technical cybersecurity issues in plain, reassuring language.
• Strategic Thinking: Proven ability to design workflows, analyze sentiment data, and create operational frameworks from scratch.
• Cybersecurity Interest: A strong curiosity about consumer privacy, digital identity protection, and online safety. Analytical and Problem-Solving Abilities: Skill in analyzing conversation data and identifying "break points" or areas for improvement in the user journey.
• Adaptability and Creativity: The ability to adapt tone and style for different audiences and scenarios, and to be creative in developing engaging user experiences.
• Collaboration and Communication: Excellent communication skills to articulate design decisions and work effectively within a team environment.
• Technical Understanding (A Plus): Basic knowledge of programming languages (like Python) or markup languages to better communicate technical requirements to engineers is beneficial.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Pay Range

The anticipated compensation for this position is USD $65,610.00/Yr. - USD $107,790.00/Yr. depending on experience and qualifications.

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