Brand Director for Commercial Bank

Fifth Third Bank; Cincinnati (OH); On-site; USD 100,000 - 130,000; Full time

Job summary

A regional banking institution in Cincinnati is seeking a Director of Brand Management for its Commercial Banking division. This role involves creating innovative marketing campaigns and strategies to enhance brand awareness and market share. Candidates should possess extensive experience in brand management and excellent communication skills. The position offers a competitive salary and benefits package.

Benefits

Comprehensive benefits programs

Incentive compensation plan

Qualifications

• 10+ years' experience in brand or product management with 3 or more years of management responsibility.
• 5+ years experience creating and producing brands targeted towards business clients.
• Thorough knowledge of marketing principles and business development.

Responsibilities

• Develop and deliver innovative marketing campaigns to grow market share.
• Manage budget and oversee advertising activities.
• Collaborate with marketing and business partners to develop strategies.

Skills

Excellent written and verbal communication skills

Strong research and analytical skills

Ability to think creatively and innovatively

Strong organizational and planning skills

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Job description

Overview

Make banking a Fifth Third better®
We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank.

The Director, Brand Management – Commercial Banking is responsible for developing and delivering innovative marketing campaigns and generating effective strategies that grow market share as well as the brand's awareness and consideration, ultimately leading to client growth. The Director, Brand Management – Commercial Banking will also work with Fifth Third's creative agency of record to analyze how the brand is positioned in the market and crystallize targeted client insights.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues and ensuring that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Assist in establishing strategic marketing campaigns to achieve corporate or divisional objectives.
• Collaborate with marketing and line of business partners to develop marketing campaigns, which may include development of broadcast advertising, print, direct mail, in-branch merchandising; includes both major campaigns and blitzes.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Work with the Creative Services leader to steer creative development and create motivating stimuli to get targeted population to "take action".
• Measure and report performance of brand and advertising campaigns, and assess against goals (ROI and KPIs).
• Collaborate with the media agency to identify which media platforms would best suit Fifth Third's brand or products. Combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach Fifth Third's target audiences as effectively as possible.
• Monitor market trends, research client markets and competitors' marketing activities to identify opportunities and key issues.
• Develop and manage budget and provide feedback on an ongoing basis.
• Oversee advertising activities to ensure consistency with brand strategy.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand's direction, choices and tactics.

SUPERVISORY RESPONSIBILITIES

Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments. Assist in the development of appropriate talent pool to ensure adequate bench strength and succession planning.

MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED

• Bachelor's degree in marketing or related field, or equivalent work experience.
• 10+ years' experience in brand or product management with 3 or more years of management responsibility.
• 5+ years experience creating and producing brands and campaigns targeted towards business clients.
• Prior experience in marketing strategy and budgeting.
• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• Comfort with CRM software.
• In-depth understanding of the company's current products and future concepts.
• Ability to think creatively and innovatively.
• Professional judgment and discretion that comes from years of experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Thorough knowledge of marketing principles, brand, product and service management, sales and business development.
• Must have strong business acumen and proactively find solutions.
• Superior communications and presentation skills which are effective and impactful to a range of audiences.
• Strong organizational and planning skills with keen attention to detail.

WORKING CONDITIONS

• Normal office environment with little exposure to dust, noise, temperature and the like.
• Extended viewing of CRT screen.

Brand Director for Commercial Bank

At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.

The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.

Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.

LOCATION -- Cincinnati, Ohio 45202

ADDITIONAL INFORMATION

Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.