Brand Director, BuzzBallz

Sazerac Company; Carrollton (TX); On-site; USD 170,498 - 255,747; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Paid time off

Job summary

The Brand Director, BuzzBallz at Sazerac Company leads the global expansion of our next billion-dollar brand. You will shape global strategy, set long-term volume goals, and drive brand contribution targets while building a high-performing team.

You will oversee brand plans, annual activation plans, and new business development, coordinating with Sales, Trade Marketing, BI, DCOE, Operations, Finance and Compliance to strengthen the Sazerac culture and deliver consistent growth across markets.

Qualifications

• Bachelor's degree required.
• 3 years of management experience.
• 5 years of implementation or project management experience.
• 5 years of experience in a fast-paced environment.
• 5 years of P&L experience.
• 5 years of brand management experience.
• 5 years of experience managing an advertising agency.
• Excellent oral & written communication skills.
• Willingness to travel.
• Budgeting, planning and/or financial analysis experience.
• Ability to handle multiple tasks.

Responsibilities

• Lead global expansion and growth of BuzzBallz.
• Develop global strategy, long-term volume goals, and brand contribution targets.
• Direct development of brand plans, annual activation plans, and new business development.
• Coordinate cross-functional collaboration with Sales, Trade Marketing, BI, DCOE, Operations, Finance & Compliance.
• Retain and build a team, strengthening Sazerac culture.

Skills

Excellent communication

Analytical skills

Leadership experience

Budgeting & financial analysis

Multi-tasking

Education

Bachelor's degree

MBA

Undergraduate degree in business/marketing/communications

Job description

Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double‑digit growth every year! Sazerac produces and markets the most award‑winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. The company also owns popular brands across a range of spirits, such as Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. The Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and the Buffalo Trace Distillery has earned the title of “world’s most award‑winning distillery.”

Job Description & Responsibilities

The Brand Director, BuzzBallz is responsible for the global expansion and growth of our next billion‑dollar brand. The role includes global strategy, long‑term volume goals, and achieving brand contribution targets. The director directs development of brand plans, annual activation plans, and new business development. Responsibilities also include BCSP management and driving cross‑functional collaboration with Sales, Trade Marketing, BI, DCOE, Operations, Finance & Compliance. The director retains & builds a team of top talent, enhancing the Sazerac culture.

Priorities

• PDS system design and implementation to include active PDS evaluation for each team member with regular feedback sessions between team member and manager, overall grid rating for each team member, 360‑degree feedback program. Identify the #1 Skill to be developed by each team member.
• Grow sales volume, manage and optimize cost of goods and overheads while delivering highest quality products. Priority Brands will grow in volume and profit at a faster rate than the total business, and will comprise more than 65% of the total.
• Design, implement a system of brand and state priorities – resulting in a brand / state priority matrix. Execute (work) on the priorities at a state / brand level.
• Strategic Brands have well‑documented strategic plans and annual plans and activities that support and achieve the long‑term goals.
• Maintain a prioritized list of new initiatives and ensure projects are communicated and managed in order to achieve target ship dates and volumes.
• Continuous communication and reinforcement of company culture. Team member assessment of culture monitored on regular basis via Sazerac Culture Survey and limited use of Best Places to Work surveys. Tangible results in improvement of culture scores based on survey feedback.

Qualifications & Requirements

• Must have a Bachelor's degree.
• 3 years of management experience.
• 5 years of implementation or project management experience.
• 5 years of experience in a fast‑paced environment.
• 5 years of P&L experience.
• 5 years of brand management experience.
• 5 years of experience managing an advertising agency.
• Ability to communicate with all levels of an organization.
• Strong analytical and technical skills.
• Strong computer skills and high comfort using technology and systems.
• Ability to quickly learn new systems/processes.
• Record of successful leadership.
• Excellent oral & written communication skills.
• Willingness to travel.
• Budgeting, planning and/or financial analysis experience.
• Ability to handle multiple tasks at one time.

Preferred

• MBA.
• Undergraduate degree in business, marketing or communications.
• 3 years of national accounts / key account experience (on and off premise).
• 2 years of pricing experience.
• 2 years of supply chain experience.
• 3 years of experience in new business development.
• 2 years of experience leading the development and execution of commercial strategies.

Culture & Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401(k), paid time off, and more. These benefits may vary depending on location and work type. The annual salary range for this role is $170,498.51–$255,747. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.