Brand Designer, Brand Innovation Lab

Amazon Inc.; New York (NY); On-site; USD 85,000 - 149,000; Full time

Job summary

Amazon Advertising’s Brand Innovation Lab seeks a skilled Brand Designer to craft visual design across digital, motion, and physical experiences. You will lead with craft, shaping campaigns across Amazon properties and collaborating with directors, designers, copywriters, and producers.

The role focuses on landing pages, banners, and assets, with opportunities to evolve design systems and scalable templates, while presenting work to stakeholders and helping win new business.

Qualifications

• Strong visual design fundamentals and craft across digital, motion, and print.
• Solid understanding of typography, composition, color theory, and hierarchy.
• Experience collaborating with multi-disciplinary teams in fast-paced settings.
• 3+ years of design experience and ability to manage multiple projects.

Responsibilities

• Create exceptional visual design solutions across digital, motion, print, presentation, environmental, and campaign identity systems.
• Develop compelling creative concepts and polished campaign executions.
• Apply expert knowledge of typography, composition, color, hierarchy, and brand systems.
• Design scalable creative systems, templates, and assets across channels.
• Collaborate with Creative Directors, Design Directors, Art Directors, Copywriters, and Producers.
• Present work confidently to stakeholders and defend design decisions.

Skills

Visual design

Typography

Brand systems

Layout & composition

Cross-functional collaboration

Motion graphics basics

Generative AI tools

Tools

Adobe Photoshop

Illustrator

InDesign

Figma

Webflow

After Effects

Job description

Job ID: 10525009 | Amazon Advertising LLC

Have you ever wanted to see your design work come to life across one of the world’s largest advertising canvases? At Amazon Ads’ Brand Innovation Lab, you’ll create and deliver brand-focused digital and physical experiences across Amazon.com. This role also puts working with experienced creatives to bring ambitious, first-of-their-kind ideas to life across Amazon-owned properties, devices, and external platforms.

We’re looking for a customer-obsessed Brand Designer who leads with craft, strong conceptual thinking, and a passion for beautifully executed visual design. Your day-to-day work will include designing, building, and maintaining custom landing pages of the highest craft, brand experiences, banners, presentations, and other campaign assets. Other responsibilities will include contributing to larger integrated campaigns spanning commercial film, products and packaging, Prime Video, Fire TV, Alexa, Twitch, live experiences, social, and emerging AI-driven media.

As part of a multidisciplinary creative team, you’ll work closely with Design Directors, Art Directors, Creative Directors, Design Technologists, Producers, Copywriters, and Strategists—developing concepts, comps, prototypes, design systems, and production-ready assets while learning new tools, techniques, and workflows along the way.

The ideal candidate combines strong graphic design fundamentals with curiosity and a willingness to learn. They understand how to create thoughtful visual solutions, work within and evolve design systems, and maintain a high level of craft across everything they produce.

Key job responsibilities

• Create exceptional visual design solutions across digital, motion, print, presentation, environmental, and campaign identity systems.
• Develop compelling creative concepts and polished campaign executions that elevate the creative standard across the Brand Innovation Lab.
• Apply expert knowledge of typography, composition, color, hierarchy, visual storytelling, and brand systems to every project.
• Design scalable creative systems, templates, and assets that adapt seamlessly across multiple channels and campaign formats.
• Collaborate with Creative Directors, Design Directors, Art Directors, Copywriters, Design Technologists, and Producers to bring ambitious ideas to life.
• Produce motion graphics, light animation, compositing, and video assets in support of integrated advertising campaigns.
• Leverage generative AI tools for image and video creation as part of modern creative workflows while applying strong creative judgment and traditional design craft.
• Present work confidently to internal stakeholders and clients, articulating design rationale and creative decisions.
• Contribute visual concepts, prototypes, mockups, and presentation materials that help win new business opportunities.
• Continuously explore new tools, workflows, and technologies that improve creative quality, efficiency, and innovation.

A day in the life

You might…

• Create, build, or update web-first digital experiences and media assets across Amazon.com, including custom landing pages and banners, using tools such as Figma and Webflow.
• Create 360° campaign assets and design collateral across products and packaging, film, Prime Video, Fire TV, Amazon.com, Alexa, Twitch, live experiences, and social media.
• Partner with the Design Director to build design systems, templates, and tools that scale across dozens of deliverables and teams while maintaining a consistent visual language.
• Support in creating motion graphics and AI-assisted video content, while learning emerging AI and traditional production workflows.
• Support creative and strategy teams by developing design concepts, comps, demos, prototypes, and presentation visuals that help bring ideas to life from pitch through production.

About the team

Brand Innovation Lab within Amazon Ads creates one-of-a-kind campaigns and activations for global advertisers including Pepsi, Microsoft, Adidas, Samsung, and Unilever. By tapping into the full Amazon canvas — including Twitch, Prime Video, Alexa, Amazon.com, and more — we create digital and physical experiences that reach millions of customers across the ways they watch, shop, play, and engage. We believe innovation happens when exceptional craft meets bold ideas, curiosity, and new technology.

Basic Qualifications

• Experience in visual design expertise with ability to produce fresh, simple, elegant and exceedingly usable layouts and interactions and iconography
• Knowledge of design principles (Typography, Composition, Scale, and Color Theory amongst other) and working knowledge of how those principles work together
• Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
• Experience working on multi-team, cross-disciplinary projects
• 3+ years of design experience
• Ability to develop thoughtful visual solutions, design systems, and creative innovations that solve business problems, strengthen offerings, and elevate the quality of the work.
• Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail and craft.

Preferred Qualifications

• Knowledge of Adobe Photoshop, Illustrator, InDesign, Flash, and other design tools at an advanced level
• Knowledge of presentations and whiteboarding skills with a high degree of comfort speaking with internal and external executives, IT management, and developers
• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• Advanced experience designing digital ads and experiences in Figma and as well as building them in Webflow.
• Interest in producing motion graphics, animation, compositing, and light video editing.
• Experience using generative AI tools as part of professional creative workflows (for example Claude Code, Seedance, Kling, Nano Banana, Flux , or similar models).
• Demonstrated ability to build flexible visual systems that scale across campaigns and formats.
• Excellent conceptual thinking paired with exceptional execution.
• A desire to continually raise the creative bar through craftsmanship, curiosity, and innovation.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Preferred Qualifications

• Knowledge of Adobe Photoshop, Illustrator, InDesign, Flash, and other design tools at an advanced level
• Knowledge of presentations and whiteboarding skills with a high degree of comfort speaking with internal and external executives, IT management, and developers
• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• Advanced experience designing digital ads and experiences in Figma and as well as building them in Webflow.
• Interest in producing motion graphics, animation, compositing, and light video editing.
• Experience using generative AI tools as part of professional creative workflows (for example Claude Code, Seedance, Kling, Nano Banana, Flux , or similar models).
• Demonstrated ability to build flexible visual systems that scale across campaigns and formats.
• Excellent conceptual thinking paired with exceptional execution.
• A desire to continually raise the creative bar through craftsmanship, curiosity, and innovation.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

USA, NY, New York - 84,900.00 - 148,500.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.