Brand Designer

Rula; United States; Remote; USD 118,000 - 137,000; Full time

Benefits offered by this job

100% remote work

Medical, dental, vision, life, and STD

401(k) plan

Paid parental leave

Home office stipend

Internet stipend

Wellness stipend

Job summary

Rula is a remote-first mental healthcare company seeking a Brand Designer to join the Creative Studio. The role focuses on translating audience insights into compelling B2B campaigns for employers, healthcare providers, and the people they serve.

You will own end-to-end campaign design, collaborate with writers and marketers, and help express the brand across digital, print, and events while supporting cross-functional teams and brand consistency.

Qualifications

• 5+ years of professional experience in brand, visual, or marketing design.
• Strong portfolio showing typography, composition, hierarchy, and imagery.
• Proficiency in Figma and Adobe Creative Cloud; print-ready production skills.
• Experience collaborating with cross-functional partners and presenting design rationale.
• Ability to own campaign design from brief to delivery.

Responsibilities

• Design campaigns across digital, print, and events with a focus on B2B marketing.
• Own campaign design end-to-end, from brief to delivery and final production.
• Collaborate with writers, marketers, and designers, incorporating feedback.
• Manage multiple projects with clear timelines and quality control.
• Support partner marketing bridging business-facing and consumer audiences.
• Contribute to how the Rula brand is expressed across Creative Studio output.

Skills

Brand design

Visual design

Typography & layout

Campaign design

Cross-functional collaboration

Independent ownership

B2B marketing experience

Motion design (preferred)

Tools

Figma

Adobe Creative Cloud

Job description

Rula is a remote-first mental healthcare company working to make behavioral health services accessible, trusted, and free from stigma. It connects individuals with evidence-based, compassionate care and works with employers and healthcare providers to reach the people they serve. Rula currently hires across most US states, with the exception of Hawaii.

The role

The Brand Designer sits within Rula's Creative Studio team and focuses primarily on B2B marketing. The role exists to translate audience insights and strategic messaging into compelling creative work that connects Rula with employers, healthcare providers, and the people they serve. You would also contribute to broader Creative Studio projects, helping define how the Rula brand shows up as it works toward becoming the most trusted name in behavioral health.

What you would do

• Design across campaigns, digital experiences, print, and events, with a primary focus on B2B marketing and sales enablement.
• Own campaign design end-to-end, from an audience-informed brief through concept, production, and final delivery, working with creative leadership feedback throughout.
• Collaborate with writers, marketers, and other designers, presenting your thinking clearly and incorporating feedback into your work.
• Manage multiple projects simultaneously, explaining design decisions and tradeoffs while maintaining consistent quality within agreed timelines.
• Support partner marketing and projects that bridge business-facing and consumer-facing audiences.
• Contribute to how the Rula brand is expressed across the full Creative Studio output.

What they are looking for

• 5 or more years of professional experience in brand, visual, or marketing design, gained in an in-house team, agency, or freelance practice.
• A portfolio showing strong design fundamentals: typography, composition, hierarchy, and use of imagery, across both digital and print work.
• Proficiency in Figma and Adobe Creative Cloud, including preparing files for digital delivery and print production.
• Experience collaborating with cross-functional partners and presenting design rationale.
• Demonstrated ability to independently own campaign design from brief to delivery.
• Experience supporting B2B marketing, sales enablement, or partner marketing.
• (Preferred) Experience in healthcare or another field where clarity, trust, and sensitivity are central.
• (Preferred) Motion design or animation skills for digital campaigns and other touchpoints.
• (Preferred) Experience using AI tools to streamline design workflows and expand creative exploration, with sound judgment about quality.
• (Preferred) Experience building templates, asset libraries, or modular design systems for efficient production.

Working arrangements

This is a fully remote role, open to candidates based in the United States. Rula does not currently hire in Hawaii.

Pay and benefits

The base salary range is $118,000 to $136,800, with equity offered. There is no bonus for this role. The range reflects starting total cash and is based on individual proficiency, pay equity, and experience level.

Benefits include 100% remote work, medical, dental, vision, life, disability, and FSA/HSA coverage, a 401(k) plan, generous time-off policies including two company-wide shutdown weeks per year, paid parental leave for all parents, an Employee Assistance Program, a quarterly department stipend, community and employee resource groups, a home office stipend for new hires, a $50 monthly internet or cell phone stipend, and a $50 monthly wellness stipend.