Brand Designer

Socket.dev; United States; On-site; USD 111,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Equity

401(k) match

Home office stipend

Flexible PTO

Job summary

Afresh seeks a Brand Designer to become the in-house owner of our visual brand. You will work closely with marketing leadership to translate strategy into polished visuals across web, video, decks, campaigns, and events, taking ideas from concept to production-ready formats.

The role requires 7+ years of brand/design experience, including both agency and in-house work, and a strong portfolio across multiple formats. You will shape our design system and guide AI-assisted output to stay on brand.

Qualifications

• 7+ years of brand or graphic design experience, ideally spanning both agency and in-house work.
• Strong portfolio across formats: web, video, case studies, decks, and print/event collateral.
• Experience building and scaling brand/design systems for growing teams.
• Familiarity with AI design tools and a clear stance against generic AI output.

Responsibilities

• Own execution of Afresh's visual brand across web design, video, case studies, decks, and event/booth design.
• Translate strategy and messaging into polished visual work and maintain on-brand templates.
• Lead end-to-end design on major initiatives from concept to production-ready files.
• Turn around time-sensitive requests (24–48 hours) for sales and events without sacrificing quality.

Skills

Brand design

Agency & in-house

Design systems

Figma

Framer

AI design tools

Communication

Tools

Framer

Adobe suite

Video editing

Job description

Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.

By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.

Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.

If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.

About the Role

We're looking for a Brand Designer to join Marketing as our dedicated, in-house owner of Afresh's visual brand. This is a newly created, full-time role: you'll be embedded in our day-to-day workstreams, carrying context across projects rather than parachuting in for one-off requests. You'll partner closely with marketing leadership and content strategists, who bring strategy and messaging — while you own format and visual execution, taking ideas from concept to final, production-ready work across web, video, sales enablement, campaigns, and events.

What You'll Do

• Own execution of Afresh's visual brand across web design, video and case studies, sales enablement (decks, one-pagers), campaign creative, and event/booth design.
• Partner with marketing leadership and content strategists to translate strategy and messaging into polished visual work — owning format and visual communication so the broader team can focus on story and substance.
• Lead design end-to-end on major initiatives (website updates, product launches, campaigns, videos), from concept through final, production-ready files.
• Build and maintain a scalable design system and templates — decks, one-pagers, social, event graphics — so the wider team can stay on-brand between dedicated design projects.
• Set the standard for how the rest of the company uses AI-assisted design and creative tools, so AI-generated output looks and feels like Afresh rather than generic AI output.
• Turn around time-sensitive requests (24–48 hours) for sales, events, and leadership without sacrificing quality or brand consistency.
• Bring a point of view and original concepts to the table — shaping the creative brief, not just executing it.
• Manage multiple concurrent projects and shifting priorities independently, with minimal day-to-day oversight.
• Plan and coordinate logistics for events, including, but not limited to, booth design, materials, and scheduling.

Who You Are

• 7+ years of brand or graphic design experience, ideally spanning both agency and in-house work, with a track record of owning a brand end-to-end.
• A strong portfolio across multiple formats: web design, video/motion or case studies, presentation and sales decks, and print or event collateral.
• Experience building and scaling brand or design systems that keep a growing, fast-moving team consistent.
• Familiarity with AI design and creative tools (e.g., Midjourney, generative design features in Figma or Adobe) and a strong point of view on using them without producing generic, obviously-AI output.
• Excellent communication and time management; able to balance urgent 24–48 hour turnarounds alongside longer-term projects.
• Proficiency in Figma,Framer,Google; video editing experience is a plus.
• B2B tech or SaaS marketing experience is a plus.

Salary Range in US:$110,500 – $149,500 + meaningful early-stage equity + benefits

Why You’ll Love Working at Afresh

At Afresh, our mission to eliminate food waste starts with investing in our people. We provide a comprehensive support system designed to help you do your best work while maintaining a healthy, balanced life.

• Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
• Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
• Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
• Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
• Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
• Time to Recharge: Flexible paid time off to take the time you need to recharge.

Full-time U.S. employees are eligible for these benefits

About Afresh

Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery—from the fresh perimeter to the center store,we help grocers minimize waste and maximize sales.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore’s Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.

Grocery is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.

Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI