Brand Designer

Profound; New York (NY); Hybrid; USD 120,000 - 200,000; Full time

Job summary

Profound is seeking a Brand Designer to define and shape how Profound looks across channels. You will join the marketing team, collaborating with content, demand gen, product, and leadership to push the brand forward with strong craft.

Bring 5+ years of brand design, a clear voice on typography and color, and experience building brand systems for digital and physical formats. The role requires delivering campaign creative and shaping brand experiences in a fast-paced environment.

Qualifications

• 5+ years of brand design experience with a strong visual identity portfolio.
• Clear, opinionated point of view on typography, color, layout and composition.
• Experience building and maintaining brand systems across digital and physical formats.
• Proven ability to design campaign creative from concept through final delivery.
• Strong cross-functional collaboration skills with marketers, writers, and leadership.
• Deep proficiency in design tools and ability to defend creative decisions.
• Ability to manage multiple workstreams in a fast-moving environment.

Responsibilities

• Define and evolve the visual brand across campaigns, website, events and social.
• Build flexible, scalable design systems for the broader team.
• Design campaign creative from concept through final delivery.
• Shape brand experiences for conferences, events and activations.
• Push the creative bar and participate in design reviews.
• Experiment and advance the brand with new ideas and craft.

Skills

Brand design

Portfolio

Typography

Brand systems

Campaign design

Cross-functional

Time management

Brand storytelling

Creative direction

Tools

Figma

Adobe Creative Suite

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

We're looking for a Brand Designer to define and shape how Profound looks and feels across every channel, from campaigns and events to the visual systems that scale our brand as we grow.

This is a hands-on design role. The Brand Designer works closely with the Creative Director and Brand lead to shape the visual language of the brand, build the systems that make it scalable, and push it into new territory as Profound expands.

You'll sit on the marketing team and collaborate closely with content, demand gen, product, and leadership. You'll be the person in the room with a strong opinion on what the brand should look like, with the craft to back it up.

What You'll Do

Define and evolve the visual brand. You will shape the look and feel of Profound across all brand touchpoints: campaigns, website, events, social, and beyond. You'll build the systems to get it there consistently.

Build flexible, scalable design systems. You'll create and maintain a brand design system that gives the broader team, including our Visual Designer, the building blocks to execute on-brand work at speed. Systems that hold up under pressure and leave room to push.

Design campaign creative. You'll work on visual direction for marketing campaigns from concept through execution, ensuring every asset, digital and physical, tells a coherent, compelling story about what Profound is and why it matters.

Shape brand experiences. From in-person conferences and events to OOH activations, you'll extend the brand into physical and experiential formats. You'll think about how the brand feels, not just how it looks.

Push the creative bar. You'll participate in design reviews alongside the Brand lead and Creative director, and be a visible standard-setter for craft across the marketing team. You'll make the work around you better.

Experiment and challenge. Profound's visual identity has room to grow. We want a designer who can bring their ideas to life and execute on them, and who is curious about where the brand could go next.

What You'll Bring

5+ years of experience in brand design, with a portfolio that demonstrates strong visual identity work, not just execution

A clear, opinionated point of view on typography, color, layout, and composition, with the ability to defend creative decisions clearly

Experience building and maintaining brand systems that work across digital and physical formats

Proven ability to design campaign creative from concept through final delivery

Strong cross-functional collaboration skills: you work well with marketers, writers, and leadership, and you know how to align stakeholders without losing your creative conviction

Deep proficiency in Figma and Adobe Creative Suite

Comfort managing multiple workstreams in a fast-moving environment and making independent priority calls

A high bar for craft and the discipline to hold it under deadline pressure

Bonus Points

Experience designing for SaaS, martech, or data/AI products

Background in experiential or event design

Familiarity with AI tools in a creative workflow

Location

This role is based in New York, NY and Buenos Aires, with work in-office.

For this role, the expected base salary range is $120,000 to $200,000 (NY). Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on your skills, experience, qualifications, and location, and will be determined during the interview process.

#LI-PRO

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

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