Brand Designer

Rogo; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Exceptional traction in the finance industry

World-class team environment

Opportunities for rapid learning and growth

Job summary

A leading financial technology startup in New York is seeking a dedicated Brand Designer responsible for defining and evolving the brand's visual identity. The ideal candidate will have 3–5 years of design experience and a strong portfolio. You will work collaboratively with leadership and marketing to create a cohesive brand experience across various platforms. This position offers a dynamic work environment with an emphasis on creativity and innovation.

Qualifications

• 3–5 years of experience in brand or visual/graphic design.
• A portfolio showcasing strong craft across typography and composition.
• Experience across web, digital, and print mediums.

Responsibilities

• Define and evolve the brand system maintaining core visual assets.
• Design key brand surfaces including website and presentations.
• Collaborate closely with leadership and marketing to align brand goals.

Skills

branding

visual design

storytelling

collaboration

project management

Tools

Figma

After Effects

Framer

Job description

What You Will Own

As Rogo’s first dedicated Brand Designer, you’ll be responsible defining, evolving, and scaling how our existing brand foundation is expressed across every touchpoint — digital, physical, internal, external.

You’ll collaborate closely with leadership, our design team, marketing, and world-class external partners to create a brand that captures the sophistication & trust of our customers and sets Rogo as the unmistakeable leader in the market.

This is a unique chance to define a brand in a space where almost none exist. You will help set a new visual and creative standard for institutional finance and ensure creative excellence in everything that carries the Rogo name.

• Define & evolve the brand system: Help develop and maintain the core visual brand assets for Rogo, and ensure they scale across teams and mediums.
• Design key brand surfaces: Website, social, presentations, product marketing, out-of-home campaigns, events, and content. You’ll ensure everything feels cohesive, elevated, and unmistakably Rogo.
• Product marketing: Partner with marketing & your product design peers to concept and design assets for product launches, customer stories, and major announcements.
• Internal brand, merch & customer love. We believe great brands are built from the inside out. Help create merch & other assets that our team loves, our customers clammer for, and outsiders wish they could have.
• Maintain quality & consistency: Build templates, libraries, and standards to enable others to execute at a high level.
• Collaborate: Work with leadership, marketing, product, and external partners to align brand with business goals.
• Raise the quality bar: Designers are the tastemakers and bar-setters of Rogo. Give and receive feedback generously to make the work continually better.

What You Will Bring:

We don’t require any formal experience, education, or even knowledge of the finance world. What we are looking for is enthusiasm & evidence of caring about visual craft and storytelling through a variety of brand mediums. You should feel a compulsive need to make things, and a rabid curiosity to learn and try new things.

• 3–5 years of experience in brand or visual/graphic design, ideally at a fast-moving startup or creative agency.
• A portfolio that shows strong craft across typography, composition, and storytelling — with a premium visual taste and polish.
• Experience across mediums: web, digital, print, motion, and presentation.
• Proficiency a variety of tools, including Figma, and comfort picking up new tools (e.g., Jitter, After Effects, Framer, etc.).
• Ability to work quickly, manage multiple projects, and adapt to changing priorities.
• Strong collaboration skills — you love working closely with creative and technical partners.
• A deep sense of ownership and pride in your work.

Bonus

• HUGE bonus for strong motion design or animation experience!
• Previous startup experience, especially B2B with premium visual taste
• Located in NYC or ability to relocate

Who You Are

• You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
• You are ambitious. You have fun solving problems that others think are impossible.
• You are curious. You find joy in learning about AI, technology, and finance.
• You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.
• You are collaborative, organized, thoughtful, and kind.

Why Join Rogo?

• Exceptional traction: strong PMF with the world's largest investment banks, hedge funds, and private equity firms.
• World-class team: we take talent density seriously. We like working with incredibly smart, driven people.
• Velocity: we work fast, which means you learn a lot and constantly take on more.
• Frontier technology: we're developing cutting-edge AI systems, pushing the boundaries of reinforcement learning and published research, redefining what's possible, and inventing the future.
• Cutting Edge Product: Our platform is state-of-the-art and crazily powerful. We're creating tools that make people smarter, reinventing finance works.