Brand Designer

General Motors; Fayetteville (AR); Remote; USD 53,000 - 83,000; Full time

Benefits offered by this job

Premium healthcare

Home-office allowance

Job summary

General Motors is opening a Brand Designer chair for someone who treats Zeplin like a second language and deadlines like a sport. The offer reads simply — internship, $53,000 - $83,000, 4 years, and a mid-level role where ownership is not a perk but the point.

The role emphasizes owning the creative process from customer interviews to shaping GM's social, email, and ad visuals, with a bias toward crisp information architecture and fast-paced teamwork in Fayetteville, AR.

Qualifications

• Strong UX design portfolio with brand language work.
• Experience with Maze workflows and tooling.
• Ability to translate interviews into a single campaign phrase.
• Experience shaping visual language across social, email, and ads.

Responsibilities

• Mine customer interviews for the core campaign phrase.
• Shape GM's social, email, and ad creative visual language.
• Anchor a chaotic launch around a single image.
• Read the room and adapt the deck mid-presentation.
• Turn one campaign idea into multiple platform cuts.
• Reframe budget constraints as design leverage.

Skills

Maze workflows

Humility

Curiosity

Collaboration

Interaction Design

Information Architecture

Design Sprints

Emotional Intelligence

Education

4-year experience (design)

Tools

Maze tooling

Job description

General Motors is opening a Brand Designer chair for someone who treats Zeplin like a second language and deadlines like a sport. The offer reads simply — internship, $53,000 - $83,000, 4 years, and a mid-level role where ownership is not a perk but the point.

Key Responsibilities

• Mine customer interviews for the one phrase that becomes the whole campaign
• Shape the visual language of General Motors's social, email, and ad creative
• Anchor a chaotic creative launch around one image that means something
• Read the room mid-presentation and reorder the deck on the fly
• Spin one campaign idea into thirty platform-native cuts before lunch
• Reframe constraints from the internship budget as the brief's most useful lever

What You’ll Bring

• Hands-on experience with modern Maze workflows and tooling
• The humility to revise strong opinions when the data argues back
• A bias toward asking the dumb question before the expensive mistake
• A collaborator who makes the mid-level review feel less like an exam
• Demonstrated Interaction Design expertise in a fast-moving creative environment
• Solid Information Architecture grounding, plus Design Sprints you can pick up on the fly
• Equal parts Information Architecture depth and Emotional Intelligence curiosity

General Motors grew out of a Fayetteville, AR research lab and never lost its quietly-ambitious, question-everything approach to Maze. We default to writing things down so the whole creative team stays in the loop without endless meetings.

Your package includes $53,000 - $83,000, premium healthcare, and a generous home-office allowance for our distributed team.

Just re-listed with today's date, the creative role is fully active.