Brand Design Lead

Colgate-Palmolive; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid parental leave

401(k) match

Vacation days

Paid holidays

Sick leave

Job summary

Colgate-Palmolive is seeking a senior brand designer to own and evolve the global visual strategy for TOM's of Maine within the GDX team in NYC. You will hands-on design club packs, holiday packaging, displays, and assets, ensuring 100% quality for press and retail touchpoints.

With 8+ years in brand design, you will lead cross-functional collaboration with packaging engineers, supply chain, and marketing to deliver scalable, cost-effective visuals across channels while staying current on

Qualifications

• Bachelor's degree in Design or related field.
• 8+ years of professional brand design experience.
• Portfolio demonstrating strong expertise in CPG design and strategic design development.

Responsibilities

• Own, evolve, and safeguard the global visual strategy, VIS ID, and brand guardrails across consumer touchpoints.
• Design and produce high-quality artwork: club packs, holiday packaging, promotional displays, and static assets.
• Drive concept design development and bring innovation ideas to life.
• Leverage Generative AI and AI design tools for ideation, moodboarding, visualization, and editing.

Skills

Brand design

CPG design

Strategic design

Project management

Cross-functional

Education

Bachelor's degree in Design

Tools

Adobe Creative Suite

Generative AI tools

Job description

Own and advance TOM's of Maine brand design execution within Colgate-Palmolive's Global Design Experience (GDX) team while contributing hands-on artwork from NYC.

Responsibilities

• Strategically own, evolve, and safeguard the global visual strategy, visual identity system (VIS ID), and brand guardrails across all consumer touchpoints.
• Conceptualize, design, and produce high-quality artwork, including club packs, holiday packaging, promotional displays, and static assets.
• Bring innovation ideas to life through concept design development.
• Use modern AI visual tools (including Generative AI for rapid ideation, moodboarding, concept visualization, and image editing) to streamline workflows and accelerate creative output.
• Lead artwork file creation and oversee internal artwork approval through BEAT, targeting 100% flawless technical execution for press.
• Drive the Design Integration Process, including proactive color feasibility studies (comping and target development as needed) to support flawless execution.
• Partner with Packaging Engineers and Supply Chain to align designs with manufacturing capabilities while ensuring structural viability, scalability, and cost effectiveness.
• Direct external agency partners on specialized projects while managing internal timelines, deliverables, and budgets for design work.
• Collaborate with Digital Marketing, Omni-Channel, and agency partners to ensure PDP graphics, e-commerce content, and shopper marketing materials follow the TOM's brand world.
• Lead visual strategy and asset creation for trade shows, sales conventions, and internal corporate meetings.
• Stay current on design, CPG packaging, AI developments, and sustainability trends, using insights from GDX to drive innovation and complete quarterly reviews of enterprise brand touchpoints.

Requirements

• Bachelor's degree in Design or a related field.
• 8+ years of professional brand design experience.
• Proven design portfolio demonstrating strong expertise in CPG design and strategic design development.

Technologies

• Adobe Creative Suite
• Generative AI and AI design tools
• Industry-standard creative software

Benefits

• Medical, dental, vision
• Basic life insurance
• Paid parental leave
• Disability coverage
• Participation in the 401(k) retirement plan with company matching contributions (subject to eligibility requirements)
• Minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours)
• 13 paid holidays
• Paid sick leave adjusted based on role and location in accordance with local laws

Location / Work Schedule

• Onsite in New York, NY (NYC headquarters) 4 days per week (Monday-Thurs), plus additional onsite time as required by business needs.

Preferred Qualifications

• Expert mastery of Adobe Creative Suite, AI design tools, and industry-standard creative software to produce concepts and high-fidelity assets.
• Comprehensive understanding of the full end-to-end design lifecycle from initial concept to final execution.
• Solid knowledge of print production and manufacturing processes.
• Strong artistic precision, including advanced typography and color management skills.
• Track record formulating and implementing effective design strategies.
• Exceptional project management abilities with acute precision.
• Outstanding interpersonal, written, and presentation skills.
• Extensive experience working in cross-functional team environments.
• Ability to motivate team members and foster an innovative, highly collaborative culture.
• Adaptable, enthusiastic team player who thrives operating independently within a global matrix.

Compensation

• Salary range: $120,000.00-$150,000.00 USD per year.
• Pay determined based on experience, qualifications, and location.
• Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.