Brand & Creative, Senior Manager

PointFive Ltd.; Boston (MA); Hybrid; USD 165,000 - 180,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Equity in the company

Generous PTO

401K benefits

Meal & commuter benefits

Job summary

PointFive Ltd. is looking for a creative professional to lead their branding and marketing initiatives. This role involves managing the visual identity, creating campaigns, and designing the website. Applicants should have at least 5 years of relevant experience, a strong portfolio, and proficiency in AI creative tools.

The position offers a competitive salary of $165,000 - $180,000, along with equity and comprehensive benefits including health, dental, vision, and generous PTO.

Qualifications

• 5+ years in a creative role, ideally in B2B or consumer brands.
• Portfolio showcasing brand systems, performance creative, and motion.
• Native fluency with AI creative tools is essential.

Responsibilities

• Own the visual identity and branding for PointFive.
• Lead creative for ads, campaigns, and website design.
• Direct design projects for pitch decks, events, and promotional materials.

Skills

Brand systems

Performance creative

Motion graphics

AI creative tools

Project management

Taste

Tools

Figma

After Effects

Midjourney

Job description

PointFive is the Cloud & AI Efficiency Engine trusted by engineering and FinOps teams at companies like Fanatics, H&M, Bridgestone, and Hertz.

We created the category of Cloud & AI Efficiency Management — because legacy tools only show what you spend. PointFive shows what you’re wasting and helps you fix it.

Customers see ROI in as little as 10 days, 1,200%+ average ROI, and a 4.9 rating on G2.

Founded by the team behind IntSights (acquired by Rapid7) and backed by Index Ventures, Salesforce Ventures, Entree Capital, and Sheva Capital, we’re a fast-growing Series A company building to win one of the most important problems in modern infrastructure.

The role

This is a generalist creative seat with real ownership. You'll own how PointFive looks, sounds visually, and shows up in the world — across the website, ads, social, product marketing, events, sales decks, and whatever else the next quarter throws at us.

You'll work directly with the CMO and a small, senior marketing team of 6 people. No layers. No briefs that take a week to approve. If you've got taste and conviction, you'll get to use both.

What you'll actually do

Brand. You'll be the keeper and evolver of the PointFive visual identity — the system, the components, the rules, and (importantly) when to break them. We just relaunched our positioning and the brand needs to grow into it.

Creative for ads and campaigns. We run integrated campaigns (Cloud Cost Casino, DeepWaste, Beyond Tagging, and more coming). You'll concept, design, and produce the static and motion creative that runs across LinkedIn, paid social, OOH at events, and anywhere else we show up.

Website. Our site lives on Vercel + GitHub. You'll design new pages and components, work with Claude Code to ship them, and treat the site like the always-on flagship asset it is. This is your chance to break the mould for creative website design.

Design direction. For everything else — pitch decks, event booths, swag, partner co-marketing, it’s yours to direct, to produce, to outsource, whatever is the most efficient and coolest way to get it done.

Animation and motion. Loops, product UI motion, social cutdowns, hero brand videos. You don't need to be a full 3D artist, but if you like playing with Higgsfield, After Effects, or any other platform to just make cool s*7t then we welcome it with open arms. I mantra is … just don’t do boring B2B.

What we're looking for

5+ years doing this work, ideally with time inside a brand-led B2B or consumer company (not just agency). But you could be agency too, it usually means you’ve worked on a lot of cool stuff.

A portfolio that shows range — brand systems, performance creative, and motion — and a clear point of view.

Native fluency with AI creative tools. Claude (including Claude Design), Midjourney, Runway, Sora, Veo, ElevenLabs, Seedance, Suno, Figma Make — whatever's working this month. You should be using these daily, not curious about them.

Expert in Figma, or whatever tool you use to make things :) Maybe Figma isn’t your jam and you’ve already moved on. It doesn’t matter to us, it’s your domain.

You are a cultural fit. This is the most important part. We are a small team, we are fun (we think), we don’t do cubicles and ‘this isn’t my job’. We want to be daring, different, and enjoy what we do. We spend 3 days in the office because we like each others company, so ideally you are in Boston where are marketing team sits, or you are in our rival city, NY. You better be cool if you live there, because it’s definitely a Bean Town vs Big Apple kind of vibe.

The producer gene: you can run a project, hit a date, and manage external freelancers when we need to scale up.

Taste. The thing we can't teach.

What this isn't

A pure designer role where you wait for briefs. You'll generate ideas, not just polish them. You don’t want, you wake up and think, I’m going to build something cool today.

A role where AI is a topic for the future. We're an AI-native marketing function and you'll be expected to operate that way from week one. Our CMO is looking for excellence in AI. Not to cut corners, but because it’s fun to learn new ways and he wants each person to be a leader in their field. Even celebrated on a stage on somewhere for outstanding creative or visual UX. BTW not everything has to be award winning it’s just fun to dream of getting trophies.

Logistics

This role is based in Boston (alongside the marketing team). This is a hybrid role in office 3x a week - we like being in the room together for the parts of the job that need it.

Base Salary Range: $165,000 - $180,000 plus equity.

Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, a team that will actually challenge you and much more.

Equal Opportunity Statement

PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.