Brand Copywriter

California State University, Long Beach; Long Beach (CA); On-site; USD 66,000 - 96,000; Full time

Job summary

California State University, Long Beach is seeking a Brand Copywriter & Editor to craft strategic marketing and communications content across advertising, video scripts, websites, fundraising materials, events, and publications, ensuring brand alignment and donor engagement.

The role collaborates across campus, partners with internal teams and external vendors, and supports emergency communications when needed, all to advance institutional priorities and story-driven campaigns.

Qualifications

• Bachelor's degree in a related field.
• Minimum 4 years of related experience in marketing/communications.
• Experience creating brand-aligned copy across channels.

Responsibilities

• Brand copywriting and project development across marketing channels.
• Curation, editing and review of content from campus partners.
• Collaborate with campus teams and external vendors to ensure on-brand communications.
• Emergency communications support coordination with department staff.

Skills

Writing

Storytelling

Editing

Proofreading

Collaboration

Project management

Marketing strategy

Education

Bachelor's degree in related field

Job description

Brand Copywriter & Editor

Job No: 562522

Work Type: Staff

Location: Southern California: Long Beach

Categories: Bargaining Unit: Unit 9 - CSUEU - TechnicalSupport Services, Appointment Type: Probationary, Time Basis: FullTime

Join the vibrant community at California State University, LongBeach (CSULB)! Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern Californialifestyle. Our 322-acre campus-one of the largest in the CSUsystem-serves more than 42,000 students and is known for itscommitment to student success, innovation, and impactful academicand research initiatives. As a member of the CSULB community, you'll experience a dynamicenvironment filled with cultural landmarks, collaborative energy,and opportunities to make a meaningful difference. Work-life balance thrives here. Long Beach blends coastalrelaxation with urban vibrancy, offering miles of beaches,year-round sunshine, a thriving arts and food scene, and convenientaccess to both Los Angeles and Orange County. It's an ideal placeto grow your career while enjoying everything Southern Californiahas to offer.

Job Summary

This position develops, curates, and edits strategic marketing andcommunications copy for advertising, video scripts, websites,fundraising materials, events, and publications that build brandunderstanding and advance philanthropic, advocacy, and otherinstitutional priorities. The position applies advanced skills anddiscernment in marketing and communications best practices andinstitutional guidelines to create persuasive, brand-alignedcontent that drives long-term engagement across multiple audiences.The position partners across the department, division, and campus,as well as with external vendors, to produce cohesive, on-brandcommunications and identify storytelling opportunities that alignwith university and divisional strategy. During emergency events,the position fulfills appropriate communications-related operationsin coordination with other staff positions in the department,including necessary on-site responsibilities.

Key Responsibilities

• Brand Copywriting and Project Development: Develop andimplement marketing-communications content and projects impactingbrand understanding, philanthropy, advocacy and other divisionaland institutional priorities.
• Curation, Editing and Review: Evaluate, edit, adapt, andapprove content from campus partners as part of the department'sproject-development process.
• Partnership Building: - Collaborate with colleagues across thedepartment, division and campus, including design, digital media,media relations teams (as well as external vendors andconstituents) to produce cohesive, above-the-mark communicationsthat align with university messaging and brand standards.
• Emergency Communications: During emergency events, fulfillappropriate communications-related operations in concert with otherstaff positions in the department, including necessary on-siteresponsibilities.

Department

Strategic Communications

Time Base

1.0 time-base, 40 hours per week.

Duration of Appointment

This is a temporary position for one year with no permanent status granted. Temporary assignments may expire prior to the ending date.

Classification

Marketing Communications Professional III

Compensation

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internalequity, and the hiring department's fiscal resources.

• Hiring Range: The hiring range for this position is $5,877 (Step #1) -$6,750 (Step #8) per month commensurate with candidate'seducation, experience, skills, and training.
• CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5,877 (Step #1) - $8,561 (Step #20) permonth.

Benefits

At California State University (CSU), we prioritize the health,growth, and success of our employees. Our benefits program reflectsour commitment to your overall well-being.

To be eligible for full benefits, employees must be appointed atleast half-time (.50 FTE) with an appointment lasting more than sixmonths and one day. Benefits eligibility and offerings may varybased on appointment type, classification, and applicablecollective bargaining agreement. Eligible employees may have accessto a comprehensive benefits package that can include:

• Paid Time Off: Up to 24 vacation days per year(based on employee group and/or length of service), 14 paidholidays, and 12 sick days annually with unlimited accrual.
• Health Coverage: A variety of medical, dental,and vision plans.
• Retirement Plans: Participation in the CalPERSdefined benefit plan, along with voluntary savings options such as403(b), 401(k), and 457 plans.
• Educational Benefits: Tuition fee waiverprograms for eligible employees; dependent eligibility varies byemployee group and bargaining unit.
• Employee Assistance Program (EAP):Confidential counseling and support services for employees andtheir families.
• Additional Benefits: Wellness programs,professional development opportunities, and insurance optionsincluding life, disability, and pet insurance.

CSU Employee Benefits Summary CSU Total Compensation Calculator

Knowledge, Skills, and Abilities

Expert writing and storytelling skills, with ample experienceadapting content for print, web, email, and social media platformswhile maintaining tone, voice, and message consistency. Expertproofreading and editing skills. Strong interpersonal andcollaboration skills, including the ability to work effectivelywith campus leadership, colleagues, stakeholders, and vendors.Excellent organizational and project management skills to managemultiple priorities and deliver under tight deadlines. Familiaritywith marketing and content strategy techniques, including the useof digital analytics and audience insights to guide creativeapproaches and measure engagement. Understanding of university ornonprofit communication objectives, with the ability to translatestrategic goals into effective donor engagement and philanthropymessaging. Strong consultative and persuasive communication skills,with the ability to build productive relationships and representthe division professionally.

Ability to handle confidential donor and university informationwith discretion, ensuring consistency, accuracy, andprofessionalism in all written communications. University marketingand communications background preferred. Ability to communicatewith an ethnically and culturally diverse campus community. Abilityto follow all university policies, procedures, and guidelinesincluding but not limited to safety, civility, informationsecurity, and non-discrimination policies and procedures. Abilityto contribute to a positive university experience for each andevery student and assist in achieving the university's commitmentto a "vision of excellence".

Education and Experience

Equivalent to a bachelor's degree in a related field and a minimumof 4 years of relevant experience such as writing marketing and/orpersuasive/promotional brand copy, including philanthropic writingand storytelling required.

May be required to work on-site during emergency events and supportcommunications-related operations outside of normal workingconditions, as assigned.

Physical Summary

Sedentary work - Involves mainly sitting. Walkingand standing are minimal. Lifting is limited to lightweight objects(10 pounds or less).

Additional Information

CSULB is not a sponsoring agency for staff and management positions(i.e. H-1B Visas).

A background check (including a criminal records check) must becompleted satisfactorily and is required for employment. CSULB willmake a conditional offer of employment, which may be rescinded ifthe background check reveals disqualifying information, and/or itis discovered that the candidate knowingly withheld or falsifiedinformation. Failure to satisfactorily complete the backgroundcheck may affect the continued employment of a current CSU employeewho was conditionally offered the position.

Equal Employment Statement

Consistent with California law and federal civil rights laws, CSULB provides equal opportunity in employment without unlawfuldiscrimination or preferential treatment based on race, sex, color,ethnicity, national origin, or other protected status. CSULBcomplies with Title VI of the Civil Rights Act of 1964, Title IX ofthe Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the CaliforniaEquity in Higher Education Act, California's Proposition 209 (Art.I, Section 31 of the California Constitution), other applicablestate and federal anti-discrimination laws, and CSU'sNondiscrimination Policy. We prohibit discriminatory preferentialtreatment, segregation based on race or any other protected status,and all forms of discrimination, harassment, and retaliation in alluniversity programs, policies, and practices.

California State University Long Beach expects respectful,professional behavior from its employees in all situations. Acts ofharassment or abusive conduct are prohibited. Demonstratedappropriate professional behavior, treating others with civilityand respect, and refusing to tolerate abusive conduct is expectedof all employees.

Accommodations

We provide reasonable accommodations to applicants and employeeswith disabilities. Applicants with questions about access orrequiring a reasonable accommodation for any part of the application or hiring process should [e-mail].

Out of State Employment Policy

California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requiresall employees upon date of hire to reside in the State of California.

CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Application Closes: 09 October 2026