Brand & Consumer Strategies Mgr

Phoenix Children's Hospital, Inc.; Phoenix (AZ); On-site; USD 90,000 - 140,000; Full time

Job summary

Phoenix Children's Hospital, Inc. is seeking a Branding and Consumer Strategies Manager to lead marketing for physicians, services, and facilities.

You will develop strategic plans to grow revenue and enhance loyalty while managing branding initiatives and agency relationships. You will oversee multi-channel campaigns, collaborate with internal teams and agencies, and act as the marketing lead for sports partnerships and community programs.

Qualifications

• Bachelor’s degree in Marketing, Business or closely related field.
• Three (3) or more years of experience in marketing, advertising, communications or PR.
• Digital marketing experience.

Responsibilities

• Develops and executes annual marketing plans with a focus on patient acquisition and retention.
• Manages service line digital content and social media content, including blogs.
• Oversees advertising, campaigns, web and social media initiatives and campaign readiness.

Skills

Project management

Problem-solving

Written & verbal communication

Ethical conduct

Education

Bachelor’s degree in Marketing/Business

Job description

Category: Communications/PR/Publications

Posting #: 1066236

Employee Type: Full-Time

Position Summary

As a key member of Phoenix Children’s Marketing team, the Branding and Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s physicians and other providers, medical specialties, facilities and other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. This professional develops and executes strategic marketing plans to increase revenue and profitability of Phoenix Children’s.This professional also serves as the point person for all system branding initiatives, including the branding agency relationship. Reporting to the Director of Consumer Strategies, this professional also serves as the marketing point-person for Phoenix Children’s professional sports partnerships, as well as high school and sports league programs.

Position Duties

• Annual Marketing & Communications Plan
  • I.Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.
  • II.Maintains accountability for overall quality of marketing strategy, plans and execution.
  • III.Manages all service line digital content (including online physician bios) and social media content, including blogs.
  • IV.Oversees mystery shopping initiatives of their respective service line(s), and the reporting of results and follow-up strategies to enhance the consumer experience.
  • V.Serves as the Marketing point of contact for non-COE key service line(s) and a minimum of 4 other medical programs and services.
• Ad Campaigns & Other Key Marketing Initiatives
  • I.Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all multi-channel advertising, marketing, web and social media campaigns and other key marketing initiatives.
  • II.Collaborates with agency and internal resources to develop compelling creative that promotes consumer awareness, interest, engagement and acquisition.
  • III.Crafts and manages timely contribution and distribution of social media campaign content (paid and unpaid) in coordination with overarching campaign goals and strategies.
  • IV.Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.
  • V.Working under the direction of the Director of Marketing, this professional continually analyzes and monitors industry and service line trends.
• Branding
  • I. Serves as the marketing project manager of Phoenix Children’s rebranding initiatives, including the day-to-day contact with the branding agency of record.
• Sports Partnerships
  • I.Is the point of contact and marketing lead for all professional sports sponsorships and all sports activation and community strategies, and all sports sponsorships of all community schools and leagues.
  • II.Manages agency relationship(s) that assess(es) potential opportunities or sponsorships.
• Budget & Monitoring
  • I.Develops and manages service line marketing budget.
  • II.Is responsible for tracking and measuring all campaigns/activities; provides quarterly reports to service line operational leaders, physicians and other key stakeholders.
• Performs miscellaneous job related duties as requested.

Phoenix Children's Mission, Vision, & Values

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

Values

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable

Position Qualifications

Education

• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 1. Bachelor’s degree in Marketing, Business or closely related field; equivalent combination of education and experience may substitute.

Experience

• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 1. Three (3) or more years of previous experience in a marketing, advertising, communications or public relations capacity.
• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 2. Experience in digital marketing.

Special Skills

• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 1. Strong project management, multitasking and decision‑making skills.
• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 2. Problem‑solver and ability to thrive in a fast‑paced environment.
• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 3. Excellent written and verbal communication skills.
• Do you meet this requirement or have the ability to obtain it within the timeframe listed in the requirement? 4. Demonstrable commitment to the highest standard of ethical and professional conduct.

Physical Requirements & Occupational Exposure/Risk Potential

• 1. Physical Requirement - Fine Motor Skills (pinching, gripping, etc) - Occasionally
• 2. Physical Requirement - Sitting - Constantly
• 3. Physical Requirement - Standing - Frequently
• 4. Physical Requirement - Talking - Constantly
• 5. Physical Requirement - Walking - Frequently
• 6. Physical Requirement - Near Vision - Frequently
• 7. Physical Requirement - Color Discrimination - Constantly
• 8. Physical Requirement - Use of keyboard, mouse and/or computer equipment - Constantly
• 9. Physical Requirement - Lift more than 35 pounds without assistance - Occasionally
• 10. Occupational Exposure/Risk Potential - Inside office environment - Applicable
• 11. Occupational Exposure/Risk Potential - Outdoor weather conditions - Applicable