Brand & Communications Strategist — Higher Ed & Events

Southern Arkansas University; Fayetteville (AR); On-site; USD 51,000 - 57,000; Full time

Job summary

Southern Arkansas University seeks a Communications and Marketing Specialist for the Industrial Engineering Administration to develop, implement, and manage digital and print media, plus plan events to promote the department’s programs and achievements.

The role emphasizes high-quality writing, visual content, and adherence to university standards across platforms. It also involves managing websites, newsletters, and social media while collaborating with faculty and external partners.

Qualifications

• Bachelor’s degree in communications, marketing, graphic design, journalism, English, or related field.
• At least one year experience in communications, marketing, graphic design, and/or social media management.
• Evidence of strong writing and editing skills with attention to detail and deadlines - Writing sample required
• At least one year experience in event planning.
• Applicable equivalencies may be considered on the above qualifications.

Responsibilities

• Develop and execute marketing and communication strategies to promote departmental programs, research initiatives, and events to internal and external audiences.
• Create compelling written, visual, and multimedia content for print, web, email, and social media channels.
• Maintain brand consistency and ensure compliance with University and College communications policies and visual identity standards.
• Design, produce, and update content for the departmental website, newsletters, annual report, scholarship booklet, and other digital platforms.
• Manage departmental social media accounts, including strategy, scheduling, and analytics.
• Monitor engagement and performance metrics to optimize communication effectiveness.
• Lead the planning, coordination, and execution of key departmental events, including Capstone Symposium, Student Awards Banquet, and First Year Engineering recruiting and decision day coordination.
• Provide support for additional events; collaborate with faculty, staff, students and external partners.
• Collaborate with administrators and external organizations to support publicity efforts.

Skills

Writing & editing

Graphic design

Social media management

Event planning

Content creation

Education

Bachelor’s degree in communications or related field

Tools

Adobe Creative Suite

Canva

WordPress

Social media platforms

Job description

Southern Arkansas University seeks a Communications and Marketing Specialist for the Industrial Engineering Administration to develop, implement, and manage digital and print media, plus plan events to promote the department’s programs and achievements.

The role emphasizes high-quality writing, visual content, and adherence to university standards across platforms. It also involves managing websites, newsletters, and social media while collaborating with faculty and external partners.