Brand & Communications Director (Nonprofit, Remote)

Armstrong McGuire; Raleigh (NC); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health care stipend

3% IRA match

23 PTO days

13 holidays

Health benefits starting March 2027

Job summary

Hope Reins is a Raleigh-based nonprofit seeking a Director of Marketing & Communications to lead a strategic marketing and communications program, steward the brand, support fundraising, and manage a high-performing team.

The ideal candidate will bring 10+ years of nonprofit marketing/communications experience, strong leadership, and expertise in digital marketing and web analytics to expand visibility and impact.

Qualifications

• At least 10 years of relevant marketing and communications experience; nonprofit experience preferred.
• Demonstrated success developing and executing multi-channel marketing plans and campaigns.
• Exceptional strategic thinking and written and verbal communication skills.
• Strong people leadership, management, and interpersonal skills with experience guiding staff, contractors, and vendors.
• Proficiency with communications technologies, digital platforms, and web analytics.
• Highly organized and detail-oriented with ability to manage multiple projects.
• Alignment with Hope Reins' mission and values.

Responsibilities

• Develop and execute a comprehensive marketing strategy for Hope Reins and The Academy.
• Lead planning and execution of multi-channel campaigns to promote the mission, programs, and impact.
• Build and drive Academy marketing plan to support awareness, education, and learner conversion.
• Set measurable goals and evaluate performance metrics to guide decisions.
• Oversee website strategy, content updates, and analytics for strong online presence.
• Lead content strategy for all social media platforms with consistent brand tone.
• Collaborate with Programs, Development, Operations and Academy teams to align messaging.

Skills

Strategic thinking

Leadership

Communication skills

Team management

Digital marketing

Web analytics

Cross-functional collaboration

Nonprofit experience

Education

Bachelor's degree in marketing/communications

Tools

Web analytics tools

Job description

Hope Reins is a Raleigh-based nonprofit seeking a Director of Marketing & Communications to lead a strategic marketing and communications program, steward the brand, support fundraising, and manage a high-performing team.

The ideal candidate will bring 10+ years of nonprofit marketing/communications experience, strong leadership, and expertise in digital marketing and web analytics to expand visibility and impact.